How to Use A/B Split Testing in CartFlows

Split testing (A/B testing) in CartFlows allows you to test different versions of a funnel step to determine which version performs better. You can create variations of a step and distribute traffic between them to measure conversions and optimize your funnel performance.

This documentation explains how to create and manage a split test for a funnel step in CartFlows.

Step 1: Open the Funnel

1. Log in to your WordPress dashboard.
2. Navigate to CartFlows > Funnels.
3. Locate the funnel where you want to run the split test.
4. Click on the funnel to open its steps.

You will now see the Funnel Steps screen where all steps of the funnel are listed.

Step 2: Create a Variation of the Step

To run a split test, you first need a second variation of the step.

1. Locate the step you want to test (for example, a Checkout step).
2. Click the three dot icon next to the step nad select A/B Test

CartFlows will create a duplicate version of that step, which will act as the variation for testing.

You can edit the cloned step and modify elements such as:

• Page design
• Copy or messaging
• Layout
• Product details
• Offers or order bumps

This allows you to test different versions of the same step.

Step 3: Configure Traffic Distribution

Inside the split test settings popup, you can control how traffic is distributed between the variations.

1. Use the sliders to adjust the traffic percentage for each variation.
2. For example:
   • Step A – 50%
   • Step B – 50%

You can adjust the percentages depending on how you want to distribute visitors between the variations.

After configuring the traffic distribution click Save Settings.

Step 4: Start Split Testing

Once you have multiple versions of the step:

1. In the Funnel Steps section, locate the step that now has multiple variations.
2. Click Start Split Test.

CartFlows will activate the split test and begin sending traffic to the different step variations according to the distribution you configured.

Monitoring Split Test Results

Once the split test is running, CartFlows will track performance metrics for each variation, including:

• Views
• Conversions
• Revenue (when applicable)

You can monitor these metrics directly in the Funnel Steps area to determine which variation performs better.

Ending a Split Test

After collecting enough data:

1. Review the performance of each variation.
2. Select the version that performs best.
3. Declare the winner  to End the split test and keep the winning variation active in your funnel.