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/ Documentation /CartFlows/Integrations/ How to Use WooCommerce Subscription Products with CartFlows

How to Use WooCommerce Subscription Products with CartFlows

Subscription products allow you to sell access to a product or service on a recurring basis whether daily, monthly, or yearly. With CartFlows, you can easily include subscription products in your funnels, but the first step is to create them using WooCommerce.

What Are Subscription Products?

Subscription products are items that customers purchase with a recurring payment schedule. Instead of a one-time payment, they are billed automatically at the chosen interval (for example, every month or year) to continue receiving the product or service.

Step 1: Install WooCommerce Subscriptions

To create subscription products, you’ll need the official WooCommerce Subscriptions plugin. You can download it directly from WooCommerce and follow their step-by-step guide here: WooCommerce Subscriptions Documentation.

Step 2: Create a Subscription Product

Once the plugin is installed, you can create a new subscription product in WooCommerce. During setup, define the product name, pricing, billing interval (daily, monthly, yearly, etc.), and other relevant options.

Step 3: Assign Subscription Products in CartFlows

After creating your subscription product, you can assign it to CartFlows checkout or offer pages.

1: Navigate to CartFlows > Funnels > Your Funnel.

cartflows funnel page 3.0

2: Open the Checkout, Upsell, or Downsell step where you want to assign the subscription product.

cartflows checkout settings 3.0

3: Go to the Product tab and search for your subscription product and Add it

cartflows add product 3.0

4: If you’re using multiple simple or variable subscription products, enable Product Options.

5: For variable subscription products, enable the Variation Option to display choices on the checkout page.

cartflows enable product options 3.0

Note: On Upsell and Downsell pages, use shortcodes to display product variations. Refer to the dedicated shortcodes documentation for details.

6: Click Save Settings to apply changes.

Using a Subscription Product as an Upsell or Downsell

You can offer a subscription product on an upsell or downsell step, just like any other product. When the customer accepts the offer, CartFlows charges the offer price straight away and creates the subscription in WooCommerce Subscriptions.

What the Customer Pays When They Accept the Offer

  • Regular subscription: the offer price, plus the sign-up fee if the product has one.
  • Subscription with a free trial: only the sign-up fee. The first subscription payment is taken when the trial ends.

How Offer Discounts Work with Subscriptions

The discount you set on the upsell or downsell step applies to the payment taken when the customer accepts the offer. After that, the subscription renews at the product’s regular subscription price.

For example, a $5/year subscription offered with a 10% discount charges $4.50 when the offer is accepted, and then renews at $5/year.

CartFlows upsell step with a subscription product and an offer discount that applies to the first payment

Tip: To give upsell customers a lower price on every renewal, or to skip the sign-up fee, create a separate subscription product in WooCommerce with the special price and no sign-up fee. Then use that product as your upsell or downsell offer.

You’ve successfully created and assigned subscription products in CartFlows. Now you can sell subscriptions directly through your funnels, giving your customers a seamless recurring payment experience.

Frequently Asked Questions

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