How to Fix Recovery Emails Going to the Spam Folder

If your recovery emails from the WooCommerce Cart Abandonment Recovery plugin are landing in the Spam folder, it’s important to understand that the plugin does not send emails directly.

The emails are delivered through your website host or an SMTP plugin if one is set up. That means the issue is related to how emails are sent from your site, not how Cart Abandonment is configured.

Why Recovery Emails Go to Spam

Email providers automatically filter emails that look suspicious, poorly configured, or lack important authentication. Here are common reasons why recovery emails may be flagged as spam:

1. Missing SPF, DKIM, or DMARC Records

These DNS records help verify that your site is authorized to send email from your domain. Without them, email services may not trust the message and send it to spam.

2. Using a Free Email Address

Sending emails from an address like [email protected] or [email protected] lowers deliverability. Always use an email based on your own domain (e.g., [email protected]).

3. Spam-Triggering Words in Subject or Content

Words like “Buy now,” “Click here,” or “Limited offer” – especially in all caps – can increase the chances of emails being flagged. Keep your messaging clean, helpful, and aligned with your brand voice.

4. Poor Sender Reputation

If your domain has a history of bounced or reported emails, email services may treat all future messages from it as suspicious. This includes sending emails too frequently or to invalid addresses.

5. Lack of User Consent

Sending emails to users who didn’t explicitly opt-in can lead to spam complaints, which damages your sender reputation. Always get clear consent and provide a way to unsubscribe.

6. Low-Quality Content or Layout

Emails that are just one big image, have broken links, or include poor formatting can be flagged by spam filters. Use a mix of clean text and minimal design.

What You Can Do to Fix It

• Use an SMTP plugin like SureMail to improve email delivery.
• Set up and verify your domain’s SPF, DKIM, and DMARC records. Your hosting provider can help with this.
• Always use a domain-based sender email address.
• Avoid using aggressive marketing language in subject lines and content.
• Test your emails using a service like mail-tester.com to identify problems.
• Contact your hosting provider for help reviewing your server’s email configuration.