Cart Recovery Emails Not Sending

Overview

Recovery (or follow-up) emails are automated messages sent to customers who abandon their carts before completing a purchase. These emails are scheduled based on the timing you set in the plugin’s settings and play a crucial role in recovering lost sales.

If your recovery emails are not being sent, it’s likely due to issues with how your site is delivering emails. This guide explains the recommended approach and how to verify your setup.

Why SMTP Matters for Recovery Emails

WordPress relies on your web host’s email service by default, which is often unreliable for automated messages and can result in emails being blocked or marked as spam. To ensure your recovery emails reach your customers, we recommend using an SMTP plugin like SureMail.

SureMail helps route your site’s emails through a proper email server, improving deliverability and reliability for all outgoing messages, including recovery emails.

For details on installing and configuring SureMail, see the SureMail Knowledge Base.

Verifying Recovery Email Delivery

After you have installed and configured SureMail, you can verify that recovery emails are being sent correctly:

1. Send a Test Email from the Recovery Email Template
Go to your recovery email template settings and use the test email feature to send a sample message to your inbox.

2. Check if Recovery Emails Go to Spam
If your test email is not delivered or is landing in the spam folder, see How to Fix Recovery Emails Going to the Spam Folder for troubleshooting steps and best practices.

If the test email is delivered successfully, your SMTP configuration is working as expected.