Funnel Analytics – Reimagined for Better Accuracy and Speed

We’ve completely revamped how funnel analytics works in CartFlows to give you faster, more reliable insights—without any manual setup.

The new analytics implementation is now built into CartFlows by default and replaces the older tracking method. Designed for accuracy and performance, this updated approach uses a lightweight combination of API-based tracking and JavaScript to ensure your funnel data is processed efficiently across all steps.

What’s New with Flow Analytics?

• Improved tracking accuracy: No more reliance on unstable cookie behavior—analytics now work more reliably across funnels.
  
• Optimized performance: Faster page transitions and better funnel step tracking, even on high-traffic websites.
  
• Efficient cookie usage: The new system handles cookies in a smarter way to reduce conflicts with caching tools and server settings.
  
• Simplified setup: No toggles or settings to enable—this feature is already active in your CartFlows installation.
  

How It Works

The new flow tracking uses two types of cookies to monitor visitor activity:

• wcf-visited-flow-<flow_id>
  
• wcf-step-visited-<flow_id>
  

These cookies are lightweight and used only for tracking how users navigate through your funnels.

Frequently Asked Questions

Q. Will optimization plugins (like those combining JS/CSS) interfere with analytics tracking?
→ Generally, no. The new implementation is built to avoid conflicts, but in rare cases of incompatibility, feel free to reach out to our support team.

Q. Could cache plugins affect the tracking process?
→ Possibly. Since caching behavior varies by plugin, we recommend excluding CartFlows analytics cookies from being cached to maintain tracking accuracy.

Q. How can I exclude the cookies from caching?
→ Most server providers and caching tools allow cookie exclusions. Exclude cookies by name or use regex with these patterns:
wcf-visited-flow- and wcf-step-visited-.

Q. The cookies aren’t being registered. What should I do?
→ Some servers require a custom prefix for cookies to work properly. In such cases, add this line to your wp-config.php file, just above the “That’s all, stop editing!” line:

define( 'CARTFLOWS_COOKIE_PREFIX', 'prefix_provided_by_server_provider' );

Contact your hosting provider to confirm if a prefix is needed.

No action is required on your end—just keep building funnels and enjoy faster, more reliable analytics tracking with CartFlows!