Dynamic Email Rules in Cart Abandonment Recovery

Dynamic Email Rules is a powerful feature in WooCommerce Cart Abandonment Recovery Pro that allows you to apply conditional logic to your abandoned cart email templates. This ensures that emails are only sent when specific cart, customer, or product criteria are met, resulting in more personalized and effective recovery campaigns.

By using Dynamic Rules, you can automatically control email delivery and target customers with the right messages at the right time.

How It Works

• Rule Engine: Evaluates conditions before sending each email.
• Conditional Logic: Supports AND/OR logic for flexible targeting.
• Real-time Evaluation: Conditions are checked at the time of sending.
• Email Blocking: Prevents irrelevant emails from being delivered.

Where to Find This Setting

1: Go to WordPress Admin > WooCommerce > Cart Abandonment Recovery.

2: Navigate to the Follow-up Emails tab.

3: Click Add New Template or edit an existing template.

4: Scroll down to the Dynamic Conditions section.

Why It’s Useful

• Targeted Marketing: Send tailored emails only to relevant customers.
• Reduce Spam: Avoid sending unnecessary emails.
• Increase Conversions: Improve the impact of recovery campaigns.
• Save Costs: Reduce email volume by targeting effectively.

Use Cases:

• High-value orders (e.g., send emails only for carts above $100).
• Product-specific targeting (e.g., electronics or clothing).
• Geographic targeting (e.g., US-based customers).
• Customer segmentation by user role.
• Seasonal or category-specific campaigns.

Performance Benefits:

• Reduced server load.
• Better analytics and insights.
• Improved deliverability with higher engagement.

How to Set Up Dynamic Rules for an Email Template

Step 1: Access Template Settings
Navigate to WooCommerce > Cart Abandonment Recovery > Follow-up Emails. Edit or create a template and fill in its basic details.

Step 2: Enable Dynamic Conditions
Scroll down to Dynamic Conditions and toggle it ON. The rule builder will appear.

Step 3: Create Rule Groups

• Click Add Rule (groups work with OR logic).
• Click Add Condition within a group, rules must ALL match (AND logic).

Step 4: Add Individual Rules
Each rule requires:

• Condition (e.g., cart total, product, country).
• Operator (e.g., equals, greater than, Exists).
• Value (e.g., $100, US, specific product).

Step 5: Available Conditions

• Cart Total: The total value of the cart.
• Product: Specific products in the cart.
• Product Category: Specific product categories in the cart.
• Billing Country: The customer’s billing country.
• Number of Cart Items: The total number of items in the cart.

Step 6: Choose Operators

• Numeric Operators: For numbers like cart total or item count. Examples: is equal to, is not equal to, greater than, less than, greater than or equal to, less than or equal to.
• Text Operators: For values like product names and categories. Examples: Exists, does not exists.
• List Operators: For conditions with multiple options (like categories or countries). Examples: Equal to, not equal to.

Step 7: Configure Values

• Enter numbers for conditions like cart total or number of items.
• Use the product search field to select specific products.
• Select countries or Product Categories from dropdown menus.

Step 8: Save & Test

• Review rules.
• Test with sample data.
• Save and activate your template.

Example Rule Configurations

• High-Value Cart: Cart Total greater than $100 → Email only for high-value carts.
• Product Category Targeting: Product Category contains “Electronics” → Target electronics abandonments.
• Geographic Targeting: Country is equal to “US” → Target US customers.
• Complex Rule: Cart Total greater than $50 AND Category contains “Clothing” AND Items greater than 2 → Target clothing carts over $50 with 2+ items.

Troubleshooting

• Make sure Dynamic Conditions is enabled.
• Verify your rules match actual cart/customer data.
• Ensure the email template is active.

Dynamic Email Rules in Cart Abandonment Recovery Pro give you complete control over when and to whom your recovery emails are sent. By setting precise conditions, you can build highly targeted campaigns that improve conversions, reduce wasted emails, and deliver a better customer experience.

Frequently Asked Questions