CartFlows Advanced Analytics

CartFlows Advanced Analytics provides detailed insights into how your funnels perform by tracking visitors, conversions, revenue, and opt-ins. It presents this data through key performance indicators (KPIs), visual charts, and structured tables, making it easier to understand funnel performance and identify areas for improvement.

The Analytics Dashboard is organised into dedicated sections that focus on different aspects of funnel performance, including Funnels, Conversions, and Opt-ins.

How CartFlows Advanced Analytics Works

CartFlows Advanced Analytics automatically collects and organises performance data across your funnels. This data is displayed in dashboards that combine KPIs, trend charts, and detailed tables so you can review performance at both a high level and a detailed level.

You can use these insights to evaluate funnel effectiveness, understand user behaviour, and make informed decisions based on real data.

Analytics Overview

The Analytics section includes three reporting pages, each focused on a specific area of funnel performance.

• Funnel Analytics
• Conversions Analytics
• Opt-in Analytics

Together, these pages provide a complete view of how visitors interact with your funnels and where conversions and revenue are generated.

Available KPIs

Total Visitors
Total number of visitors across all steps in the funnel

Total Orders
Total number of successful orders generated by the funnel

Total Revenue
Combined revenue generated across all funnel steps

Average Order Value
Average revenue generated per order

Order Bump Revenue
Total revenue generated from order bump offers

Offer Revenue
Combined revenue generated from upsell and downsell offers

Revenue Per Visit
Average revenue generated per visit

Revenue Per Unique Visitor
Average revenue generated per unique visitor

Each KPI includes a visual chart that helps you track performance trends over time.

Additional Funnel Data

The Funnel Analytics page also includes a table that displays funnel level metrics such as visits, conversions, conversion rate, and revenue across all funnels.

Conversions Analytics

The Conversions Analytics page focuses on how users convert across funnel steps, offers, and devices.

Available KPIs

Total Visitors
Total number of visitors across all steps in the selected funnel or funnels

Total Conversions
Total number of successful conversions across all steps

Order Bump Conversions
Number of successful order bump purchases

Offer Conversions
Total number of successful upsell and downsell conversions

Laptop Conversions
Conversions completed on laptop and desktop devices

Mobile Conversions
Conversions completed on mobile devices

Each KPI includes a chart that allows you to analyse conversion trends over time.

Additional Conversion Data

This page includes two tables for deeper analysis.

Step-level analytics table for the selected funnel

Product-level analytics table for products associated with funnel steps

Opt-in Analytics

The Opt-in Analytics page provides insights into opt-in form performance across your funnels.

Available KPIs

Total Submissions
Total number of successful opt-in form submissions

Conversion Rate
Percentage of visitors who successfully submitted the opt-in form

Each KPI is supported by visual charts to help identify trends.

Additional Opt-in Data

The Opt-in Analytics table displays funnel name, opt-in step, total submissions, and conversion rate.

Filters and Comparison Options

Each Analytics page includes filtering and comparison options to help refine your analysis.

Timeframe filter
View data for predefined ranges such as Today, Yesterday, Last 7 Days, This Month, or a custom date range

Funnel selector
View analytics for all funnels or a specific funnel

Trend comparison
Compare the selected timeframe with the previous period or the same period in the previous year

Trend Indicators

Each KPI includes a trend indicator that shows how performance has changed over time.

Trend indicators compare the current data with:

• the previous period
• the same period from the previous year

This makes it easier to identify growth, declines, and performance shifts at a glance.

Top Performing Funnels (Dashboard Overview)

The Analytics Dashboard includes a Top Performing Funnels table that highlights the top five funnels based on revenue. This provides a quick overview of which funnels contribute most to overall performance.

Funnel Editor KPIs

Key performance indicators are also available directly in the Funnel Editor. This allows you to review funnel performance while building or editing funnels, without switching to the Analytics pages.

Available KPIs in the Funnel Editor

• Total Visitors
• Total Orders
• Total Revenue
• Average Order Value (AOV)
• Order Bump Revenue
• Offer Revenue
• Revenue Per Visit (RPV)
• Revenue Per Unique Visitor (RPUV)

These KPIs help you quickly assess funnel performance and make optimisation decisions during funnel creation.