CartFlows 2.1.6 changes that with Instant Layouts for upsell and downsell steps.

Now you can create and launch professionally designed, conversion-focused pages that can begin generating extra revenue in minutes!

What Are Instant Layouts?

Instant Layouts offers readymade, professionally designed layouts that work out of the box with no design skills required.

Instead of creating page designs for upsell and downsells in CartFlows funnels, you simply enable Instant Layouts, hit publish and you’re ready to go.

The entire funnel works like you would expect. The designs are beautiful and are created by professionals who understand funnel design.

Benefits of Instant Layouts

Imagine you’re running an online bookstore and sell a mixture of physical books, ebooks, and audiobooks.

Before Instant Layouts, creating funnel pages for the audiobook after someone purchases the physical version meant spending time with a page builder.

You’d need to design layouts, position elements strategically, and ensure everything worked perfectly on mobile devices.

Now?

Select an Instant Layout to create a professionally designed, mobile-responsive page that’s ready to convert.

The immediate benefits are:

• Hours saved per funnel: No more working with page builders
• Professional design without design skills: Layouts follow conversion best practices
• Consistent customer experience: Maintain visual continuity from checkout through upsell, downsell, and thank you pages
• Mobile-ready without extra work: All layouts adapt perfectly to any screen size
• Works with all supported payment gateways: No technical compatibility issues

The consistent experience matters more than you might think. When customers move from your checkout to an upsell page with the same design language, trust remains intact.

The familiar environment keeps them in a purchase mindset, which should result in more revenue for you.

How To Enable Instant Layout in CartFlows

The Instant Layout feature is available in CardFlows Pro 2.1.6.

Get the latest CartFlows Pro package (2.1.6) by visiting cartflows.com

• Log in with your Pro account
• Download and install the CartFlows Pro package

If you already have CartFlows installed, WordPress will suggest you to either cancel install or replace the existing package.

Hit the replace option.

Once you’re running the latest version, go to the CartFlows funnels page.

Select any funnel and you’ll notice a message at the top asking you to enable Instant Layouts.

Click on the link in the message and it’ll open a modal as shown below.

Switch on Instant Layouts and update your logo, the preferred display size and your brand colors.

That’s it, you’re ready to use Instant Layouts!

Customizing Instant Layouts

Now you have instant layouts enabled for your CartFlows funnels, let’s implement them so they begin converting.

Go to CartFlows > Funnels and click on the flow you’d like to edit.

Then locate a step where you’d like to add and customize Instant Layouts and click the settings (cog) icon.

Find the Design Settings option and toggle it on.

This section helps you modify the layouts to match your brand colors and design language.

Once done, click Save Changes in the design settings.

That’s pretty much it. Without changing anything on the design settings, you have a page that looks like this:

Not bad for less than a minute, right?

With a conversion-focused product description and some descriptive images, the default layout is more than enough to get your funnel going.

You can take it much further if you want though.

Quick Customization Tips

While the default instant layout works beautifully for a funnel, you may not want to leave it at that.

You may want to align the upsell, downsell, checkout, and thank you pages with your brand identity.

There are some customizations you can make to help the layout feel uniquely yours.

Click through to open any funnel you want to edit. Then, click the funnel settings icon on the top right. You’ll be greeted with the Funnel Setting flyout as below:

On this page you can:

• Add your logo: Upload and set the size for your brand logo
• Adjust colors: Match buttons and accent colors to your brand palette

You can also customize text and modify headlines, descriptions and the button text for individual steps by clicking on the settings and going to the design tab.

For our bookstore example, you might add your publishing house logo, adjust colors to match your website’s scheme, and customize product descriptions.

The beauty of these customizations? They’re simple adjustments to an already-optimized foundation without having to start from scratch.

Start Your Funnel Building Journey Today

This complete instant layout ecosystem is a significant advance in funnel building efficiency. What once used to take hours or expensive designers or developers can now happen in minutes.

While your competitors are still building pages from scratch, you could be optimizing offers and counting the additional revenue this feature helps generate.

So the question now isn’t going to be if you can create additional pages for upselling and cross-selling.

The question is if you can take advantage of this upgrade before your competitors do!

Upgrade to CartFlows Premium 2.1.6 today and experience the full power of Instant Layouts!

That’s the magic of thoughtful upselling at work!

When done right, customers find items they truly love while your revenue grows – a perfect win-win.

Many eCommerce stores struggle with upselling that feels natural and relevant.

The generic “throw it at the wall and see what sticks” approach leaves shoppers feeling misunderstood rather than delighted.

A better solution is strategic, customer-focused upselling that turns browsers into loyal buyers, who appreciate your thoughtful recommendations.

If that sounds like something you want to add to your store, this article is the perfect place to start!

Upsells vs. Cross-sells: What’s The Difference?

Upsells and cross-sells often get mixed up. But these are two distinct strategies.

Upselling is when you guide customers toward a premium version of what they’re already considering.

Think upgrading from basic to premium subscription, or choosing the deluxe model instead of the standard.

Cross-selling is suggesting complementary products that enhance the original purchase. The classic “would you like fries with that?” is cross-selling in its purest form.

In practice, these strategies often blend together, causing confusion. But irrespective of the terminology, the objective of both strategies remains the same.

Help increase average order value.

The beauty of CartFlows is that it handles both seamlessly.

Whether you’re upgrading customers to premium versions or suggesting complementary items, the platform’s flexible workflows adapt to whatever combination works for your store.

The Psychology Behind Upsells

Great upselling is never about tricking people into emptying their wallets. It happens when customers genuinely believe an upgrade will make their lives better.

When Amazon suggests a memory card with your new camera, it feels helpful.

But when a random popup on a random website tries to sell you a backpack while you’re buying pet food? Not so much.

Psychology tells us customers say “yes” to upsells when:

• The value is crystal clear: They instantly understand why the upgrade is worth it
• Timing feels natural: The offer appears at just the right moment
• Trust already exists: They already feel good about the initial purchase
• The choice feels optional: No pressure tactics or manipulation
• Social proof supports it: Seeing others made the same choice reassures them
• Fear of missing out is triggered: Limited time or exclusive offers create gentle urgency

Successful brands understand that upselling works because of something researchers call Linear Sequential Unmasking.

It’s all about the order in which specific elements are unmasked in front of the customer.

Staying with the Amazon example, suggesting a memory card with a camera is perfect since that’s a logical next purchase.

That makes the memory card upsell an easy “Yes.”

With tools like CartFlows, that we’ll explore shortly, implementing these psychology-driven upsell offers becomes surprisingly straightforward.

The Four Perfect Moments for Non-Pushy Upselling

Now you know why upsells work, where exactly should you pitch them?

Here are 4 real life examples of upselling in action:

1. Pre-Sale

Warby Parker doesn’t start by pushing premium glasses frames, they guide you through a style quiz first.

They try to understand your preferences and then gently introduce higher-end options that match your profile.

Source

Their website lets you compare lens options side-by-side, clearly showing the benefits of blue-light filtering (+$50) or light-responsive lenses (+$125).

There’s no pressure to buy. You can pick the classic and move on. It’s just helpful information that lets you make informed decisions.

Pre-purchase upselling works best when it:

• Educates rather than pressures
• Shows clear comparisons between options
• Uses visuals to highlight the differences
• Incorporates reviews and testimonials from customers who chose the upgrade
• Makes the customer feel empowered rather than manipulated

2. On The Cart

Native Deodorant upsells brilliantly with free shipping. The cart shows a free shipping progress bar alongside complementary product suggestions.

Order over $10 worth of products and get free shipping.

As that’s a major selling point anyway, adding it as an upsell is an easy win.

Source

How to make this work:

• Directly enhance the original purchase
• Solve an immediate need (free shipping threshold)
• Create a sense of mild urgency
• Make the customer feel smart for maximizing value
• Use conversational language that feels like helpful advice

Cart pages are also a great opportunity to boost your average order value through upsells like these.

Customers are already in the buying mood, and since you’re charging them shipping anyway, they may as well add a product to get free shipping.

3. At Checkout

Away offers the opportunity to personalize products for +$50 extra on the product page as well as on the shopping cart page.

Source

They let customers add any three letters printed on your luggage and choose the text and shadow color.

The brilliance here? A sleek personalization modal appears wherever the customer is shopping without any backtracking.

Choose three letters, pick your text and shadow colors, and that’s it.

Personalization upselling succeeds because it:

• Turns standard products into emotional purchases
• Presents options at multiple decision points
• Creates urgency (“personalize before we ship!”)
• Requires minimal extra effort from customers
• Boosts perceived value without complex decision-making

Personalization feels less like an upsell and more like a thoughtful option that enhances their travel experience.

Exactly how great upselling should feel.

4. Ongoing Upselling

Dollar Shave Club starts with a simple razor subscription, then gradually introduces you to their entire grooming line over time.

Source

They’ve heavily invested in the design of their account pages and also upsell to customers after they’ve ordered.

This patient approach leads to a higher customer lifetime value compared to trying to sell everything upfront.

The loyalty ladder approach:

• Builds trust through multiple positive experiences
• Uses customer data to make increasingly relevant offers
• Introduces premium products gradually as trust increases
• Makes customers feel valued rather than targeted
• Creates a sense of membership and belonging

Birchbox sends emails highlighting the additional benefits of the premium subscription tier and encourages customers to upgrade rather than simply renew at their current level.

The timing here is perfect – right when customers are already considering whether to continue their relationship with the brand.

Proven Upselling Tactics That Print Money

Those were the four perfect moments when you can time your upsells. But what tactics and methods can you use to make the most of customers’ attention?

Offer Irresistible Addons and Upgrades

Apple employs this strategy with AppleCare.

When purchasing any device, customers are presented with the AppleCare plan that can be easily added to the cart.

Source

As Apple sells premium products, adding damage cover and support makes the AppleCare upgrade feel like insurance rather than an upsell.

Who wouldn’t want to protect their expensive new MacBook?

CartFlows’ Pre-Checkout Offer makes this seamless by displaying perfectly timed upgrade options when customers click the Place Order button.

It works with virtually any payment gateway you can use.

Bundle It Up

Source

Brooklinen doesn’t just sell sheets, they offer complete bedding sets that save customers money compared to buying individually.

Their “Bedding Bundle” includes sheets, pillowcases, and a duvet cover at a discount, increasing average order value while making customers feel like savvy shoppers.

CartFlows’ Dynamic Offers simplifies bundling by showing the most relevant product combinations based on what’s in the cart, purchase history, or spending threshold.

Use Free Shipping

Walmart’s free shipping on orders over $50 is a classic threshold-based incentive that works wonders.

Source

The magic happens when a customer has $40 in their cart. They’ll often add that small $10-20 item rather than pay for shipping, increasing both revenue and satisfaction.

CartFlows’ Order Bump feature can display complementary products at checkout that help customers reach free shipping thresholds while boosting your average order value through strategic suggestions.

Limited-Time Offers

Booking.com excels at creating urgency with their limited-time offers.

When browsing accommodation, you’ll see messages like “Only 1 room left at this price!” or “Limited time deal!”

You may also see messaging like “5 other people booked this property in the last 1 hour”

Source

This works because they combine three powerful psychological triggers: scarcity (limited rooms), urgency (countdowns), and social proof (“15 other people looking at this right now”).

CartFlows’ A/B Split Testing feature lets you test different urgency messaging on your upsell pages directly from your dashboard.

Tracking conversions helps identify which limited-time offers convert best.

Stop Selling Features

Patagonia doesn’t sell jackets, they sell environmental responsibility and adventure.

In fact, you would see their homepage banner is often about the campaigns they’re running instead of the products they’re selling.

Source

Instead of focusing solely on specifications like waterproofing ratings, they tell stories about where their materials come from, the campaigns and activism you’re supporting, and the adventures you could go on wearing their jackets.

And that’s the difference.

CartFlows’ templates are perfect for story-based selling.

With its own drag and drop builder, you can craft compelling benefit-focused upsell pages that connect emotionally.

Personalized Recommendations

Sephora’s “We Think You’ll Also Love” suggestions are hyper relevant to a customer’s needs.

Source

When buying lip balm, you’ll see suggestions for lip serum, lip oil and other relevant products.

If you add a foundation to the cart, they’ll suggest primers and setting sprays from brands you’ve previously purchased or from popular combinations based on other purchases.

CartFlows’ Dynamic Offers has a canvas mode that helps you visualize your entire customer journey and create sophisticated personalization rules.

You can target offers based on product categories, tags, spending thresholds, or shipping locations to create relevant recommendations that feel custom-tailored to each shopper.

The Perfect Placement for Upsells (Without Killing the Vibe)

Placement makes a big difference in how customers perceive upsells.

When deciding placement, ask yourself a simple question: is it convenient for customers?

If the placement isn’t an extremely obvious, easy choice (like those chocolate bars kept near checkout at Costco), the placement isn’t good enough.

On Product Pages

Apple’s product pages for devices like MacBooks allow you to easily view details and switch to higher-end device configurations with just one click.

Source

They limit the number of upgrade options to prevent decision paralysis while clearly explaining the benefits of each option.

Product page upsells work best when they:

• Focus on customization and personalization
• Use comparison tables to highlight differences
• Include social proof for premium options
• Allow easy visualization of different options
• Maintain a clean, uncluttered design

While Adding to Cart

Lovevery shows multiple products and subscription choices for children based on the age you enter.

That’s how they figure out what the best product suggestion would be.

Source

This works because:

• It’s triggered by a specific action that indicates interest
• The suggestion is genuinely relevant
• It’s presented as helpful information, not a sales pitch
• It includes social proof (“most popular”)

At Checkout

Bombas has an interesting way to upsell their products. Instead of suggesting something as a recommended product, they suggest items to help customers fulfill their $75 threshold for free shipping.

This does two things.

It saves time and it saves money that you would have to pay for shipping. After all, we would all prefer to have an extra product rather than pay for shipping, wouldn’t we?

It also increases the average order value for Bombas, which is why we suggest it.

Source

What makes this effective:

• The offer genuinely saves money
• It’s presented as a way to offset the shipping prices but not as an obligation
• The value proposition is immediately clear
• It respects the customer’s time with a simple one-click addition

After Purchase

Pura Vida uses post-checkout pages to offer exclusive discounts on complementary items after purchase.

This strategy works because:

• It creates a sense of exclusivity and appreciation
• The time limit creates urgency without feeling manipulative
• The offer feels like a reward, not a sales pitch
• It’s clearly related to what they just purchased

CartFlows: Upsells That Practically Sell Themselves

If you want to replicate these workflows for your store, CartFlows offers powerful tools to do just that.

It helps you implement effective upselling strategies in your store with minimal technical effort.

Here’s how to set it up:

Begin by installing the CartFlows plugin on your WordPress site.

Now, in the CartFlows dashboard, create a new flow that includes your main product page, checkout, and thank you page.

This is the default flow so not much for you to configure here.

Use CartFlows’ customizable checkout templates to create a streamlined checkout experience or start from scratch.

After the checkout step, add one or more upsell steps by clicking on the “Add New Step” button.

For each upsell, select the product you want to offer and customize the page design. Add the default quantity and any discount you want to offer here.

The moment your customer places the order, they will be greeted with this thank you page upsell.

If they click “Yes, Add This To My Order,” their cart will be automatically updated with this additional product and they will be charged the new amount!

That’s it! You now have a one-click upsell ready to generate extra profit!

Measure, Optimize, Dominate

Now, you can track data in CartFlows and Google Analytics.

With CartFlows, you can see how many people have purchased an upsell and what is the revenue generated through the upsell compared to what you would have made without it.

To go deeper into the audience insights, you can also connect GA4.

Here are some of the important metrics you can track to make sure your upselling strategies are effective:

• Upsell acceptance rate: What percentage of customers say yes to each upsell offer?
• Average order value increase: How much does your AOV increase when upsells are accepted?
• Customer satisfaction scores: Are customers who accept upsells more or less satisfied?
• Repeat purchase rate: Do customers who accept upsells return more often?

Once you have the upselling engine running, you can begin optimizing the offers to see if they perform better.

Try to:

• Vary the timing of upsell offers
• Test different price points and discount levels
• Try different messaging styles
• Compare bundle offers against single-item upsells

Double down on what works, and mercilessly cut what doesn’t. Your customers will thank you, and so will your bottom line.

Become A Pro At Non-Pushy Upselling

Always ask yourself: “If I were this customer, would I appreciate this suggestion?”

If the answer is yes, you’re on the right track. If not, it’s time to rethink your approach.

The best upsells don’t feel like sales tactics at all.

They feel like a knowledgeable friend saying, “Oh, and you might want to consider this, too. It’ll make what you’re already buying even better.”

And the best part is, when you nail non-pushy upselling, everyone wins.

Your customers get more value, you generate more revenue, and the relationship strengthens rather than weakens.

So go forth and upsell, without making anyone want to block your emails forever!

FAQ

What’s the difference between upselling and cross-selling?

Upselling involves encouraging customers to purchase a more expensive version of the product they’re considering (like upgrading to a premium subscription). Cross-selling suggests complementary products that enhance the original purchase (like adding a case to a phone purchase).

When is the best time to present an upsell offer?

The best timing depends on your product and customer journey. Pre-purchase upsells work well for customizable products, during-purchase upsells for impulse addons, post-purchase for complementary items, and relationship-based upsells for loyal customers.

How many upsell offers should I present to a customer?

Less is more. Limit your upsells to 1-3 highly relevant offers per transaction to avoid decision fatigue. Too many options can overwhelm customers and actually reduce conversion rates.

Should I offer discounts on my upsell products?

Discounts can be effective, especially for bundle offers, but aren’t always necessary. The primary focus should be on communicating value. If the upgrade truly offers superior benefits, customers will often pay full price.

How do I know if my upselling strategy is working?

Track key metrics including upsell conversion rate, average order value increase, and customer satisfaction scores. Compare periods before and after implementing upsell strategies to measure impact.

Streamlining checkout to make it as fast and as smooth as possible could help reduce that percentage to something much more manageable.

WooCommerce checkout plugins can help with that.

Checkout plugins can also:

• Reduce friction and distractions to help conversion
• Improve the design of your WooCommerce checkout page 
• Help create sales funnels to convert more visitors
• Send cart recovery emails to logged in users
• Add upsells or cross-sells at checkout to increase order value

As a company that runs several successful online stores, we know a thing or two about maximizing sales. 

Checkout pages form a key part in our success and they could help you too.

Use one of these 18 WooCommerce checkout plugins and watch your profits soar!

The 18 Best WooCommerce Checkout Plugins

Let’s explore the different types of plugins you can use to enhance your WooCommerce checkout store to maximize conversion!

These plugins help you build highly customized WooCommerce checkout pages for different purposes. So make sure you read through the descriptions to find the ones that fit your needs the best.

Let’s get started!

1. CartFlows – Sell More on Your WooCommerce Store

Did you know that WooCommerce powers 21% of all WordPress sites? This means over 5 million websites use WooCommerce for eCommerce?

Yet, many store owners struggle to turn visitors into customers. People add products to their carts but never complete the purchase. 

Why? Because WooCommerce’s default checkout is boring, outdated, and full of distractions.

If you’ve used WooCommerce, you know exactly what we mean.

That’s where CartFlows comes in. 

It replaces the default checkout with a smooth, high-converting sales funnel that keeps customers moving toward the purchase. 

You can add one-click upsells, order bumps, and personalized offers to increase revenue – without extra effort.

And with the new Canvas Builder, you can visually map out, tweak, and optimize your funnel in minutes. No coding. No frustration. Just an easy way to sell more.

Everything is prebuilt and ready to go. Just pick what you need, and watch your sales grow.

Whether you sell physical products, digital downloads, or online courses, CartFlows helps you convert more visitors, recover lost sales, and maximize profits – effortlessly.

Like to see CartFlows in action? Watch this video to see how it transforms your sales funnel.

Features:

• Drag and drop funnel builder with real-time visualization.
• One-click upsells to increase revenue after checkout.
• Order bumps that let customers add extra products with a single click.
• Personalized offers based on user behavior for higher conversions.
• A/B testing to see which checkout design works best.
• Cart abandonment recovery that brings back lost customers automatically.
• Checkout customizations to remove unnecessary fields and distractions.
• Pre-built, high-converting funnel templates ready to import.
• Detailed analytics to track funnel performance and optimize results.

Pricing: Starts at $189/year.

2. Modern Cart – Reinvent Your WooCommerce Shopping Cart

Modern Cart is a powerful companion to CartFlows that brings the same focus on conversions right to your WooCommerce shopping cart. While CartFlows supercharges your checkout and funnels, Modern Cart makes sure customers never get stuck at the cart stage.

Traditional WooCommerce carts often feel clunky and outdated, leading to lost sales. Modern Cart solves that by giving you a fast, beautiful cart experience where customers can update products, apply coupons, and even see smart product recommendations without leaving the page.

It is designed to remove friction, keep shoppers engaged, and gently push them toward completing their purchase. 

Whether you want a slide-out cart, a popup, or a floating cart, Modern Cart makes it easy to match your store’s style and boost conversions.

If you already love what CartFlows does for your checkout, Modern Cart brings that same magic earlier in the shopping journey.

Features:

• Instantly update cart items without page reloads
• Smart product recommendations to increase average order value
• Easy coupon application directly inside the cart
• Free shipping progress bar to motivate larger purchases
• Multiple cart styles including slide-out, popup, and floating cart
• Fully customizable labels and buttons to match your brand
• 100% mobile responsive and lightning-fast
• Works smoothly with popular WooCommerce plugins

Pricing: Starts at $69/year

3. CartFlows Cart Abandonment Recovery

Over 70% of shoppers abandon their carts before completing a purchase. That’s potential revenue slipping away every single day.

But don’t worry, CartFlows Cart Abandonment Recovery helps you win back those lost sales on autopilot.

This free addon, included with CartFlows Pro, automatically detects abandoned carts and sends well-timed follow-up emails to bring customers back. 

With pre-designed email templates, you don’t need to write from scratch. Just import, customize, and schedule.

It doesn’t stop there. The addon tracks cart recoveries, revenue gained, and customer behavior with real-time insights right on your dashboard.

No matter what you sell, this tool ensures your potential customers don’t just walk away but return and complete their purchase.

Set it up once and let CartFlows do the rest. More recovered carts mean more revenue.

Features:

• Automated follow-up emails
• Built-in email templates so you don’t have to start from scratch
• Auto-generated unique cart page links to bring customers right where they left off
• Attractive discount codes specially designed to bring back customers
• Real-time cart abandonment tracking so you are always in the loop

Pricing: Free

4. JetWooBuilder Woo Plugin

JetWooBuilder enhances your WooCommerce experience by streamlining the checkout process in Elementor page builder. Integrate custom checkout fields to collect essential customer information, ensuring a personalized transaction. Enjoy flexibility with advanced styling options, allowing you to tailor the checkout page to match your brand.

Simplify the user journey with intuitive drag-and-drop functionality, making it easy to rearrange and customize elements. Benefit from responsive design, ensuring a smooth checkout experience on any device. JetWooBuilder prioritizes user-friendly customization, enabling you to create a checkout page that aligns with your business needs.

Features:

• Custom checkout page templates
• Fully-covered review, billing, shipping, and payment process with widgets
• Layout switcher from Cards to List
• Different product carousel types
• 67 widgets for customizing Woo shop

Price: $43/per year for 1 website.

5. WooCommerce Fast Cart

WooCommerce Fast Cart is designed to make it easier and quicker for customers to complete their order. It works by replacing the standard cart and/or checkout pages with a conversion-optimized popup cart and checkout. Customers can review, pay for and complete their order directly on the shop or product page, instead of being taken through multiple separate pages. 

For even faster shopping, you can enable the direct checkout feature in WooCommerce Fast Cart. This skips the cart page altogether and brings customers straight to the checkout step, helping to reduce abandoned carts. 

Features:

• Fully customizable cart 
• Display related upsells in the mini cart
• Direct checkout option
• Open automatically as an added to cart popup or display a floating cart icon
• Compatible with other plugins that customize the WooCommerce checkout, such as checkout field editor plugins

Price: $79/per year.

6. WooCommerce One Page Checkout

Want something that only focuses on one-page checkouts? Here’s WooCommerce’s own solution.

WooCommerce One Page Checkout makes it possible to turn any page into a checkout page. It makes it easier for customers to buy from these custom checkout pages by displaying both product selection and checkout forms on a single page.

While it doesn’t offer the customization options that many WooCommerce checkout page plugins on this list offer, this plugin deserves to be here. So if you only need to build a one-page checkout, you can go with WooCommerce’s one-page checkout.

Features:

• Product selection and checkout on a single page
• Completely code-free. Everything you need can be customized by simply enabling or disabling options
• Plugin shortcodes can be used within custom landing pages
• Built-in templates

Price: $79 annually

7. Checkout Field Editor and Manager for WooCommerce

If all you need is a way to easily edit the checkout fields on WooCommerce, this is a great WooCommerce custom checkout fields plugin to use!

Checkout Field Editor provides an interface to add, remove, and edit fields displayed on your WooCommerce checkout page.

It allows you to create 7 types of custom checkout fields for your WooCommerce checkout page. You can also hide, or delete the default fields, change labels, rearrange checkout fields, validate the checkout fields and add custom CSS classes.

Features:

• Custom checkout fields
• Modify existing fields
• Auto-validate the checkout form
• Conditionally display additional fields on the form
• Price field with custom price types (fixed, percentage, custom or pay what you want pricing)
• Integrations with third-party plugins

Pricing: $49 annually for a single site

8. PeachPay for WooCommerce

PeacePays makes one-click checkout simple. With the default checkout pages adding so much friction, PeachPay aims to reduce the steps between choosing the product and payment.

The plugin integrates with many third-party plugins in the eCommerce space, like QuickBooks to make life easier.

One of the most powerful features of PeachPay is that it remembers its customers. If a customer visits a store and chooses to complete the payment using PeachPay, the data will be stored.

When the same customer visits your store. the data from their previous purchases across any store is auto-detected and used to offer a one-click checkout experience

Features:

• One-click checkout across all websites using PeachPay
• Buy directly from the product page and cart pages without going through additional steps
• Speed up checkout and reduce cart abandonment

Pricing: Flat fee per transaction. No subscription cost

9. WooCommerce Multistep Checkout Wizard

This plugin helps you convert a long checkout page into a multi-step checkout. Splitting checkout helps avoid overwhelming customers with a long page by breaking it down into logical steps.

WooCommerce Multistep Checkout Wizard offers built-in checkout designs to get you started right away. You end up with a completely responsive checkout that makes the pages flow better and gives your customers a visual outline of what they need to do next.

Features:

• Fully-responsive layout
• Different checkout styles to choose from
• Form validation is built-in
• Extendable with plugin hooks and shortcodes

Pricing: $19 annually

10. Discount Rules for WooCommerce

Want to create discount rules and dynamic pricing on your WooCommerce store?

You know, the kinds where you buy two and get a discount. Or where you get a discount on a minimum purchase value.

Discount Rules for WooCommerce is a popular discount and dynamic pricing plugin that lets you offer discounts on your store, thereby increasing sales and conversions. The plugin has an easy-to-use interface allowing you to kickstart your campaign and provide discounts to your customers in a matter of minutes.

Offer storewide discounts, bulk discounts, tiered-pricing discounts, user-role-based discounts, product-based discounts, cart discounts, and more using the Discount Rules for WooCommerce plugin.

Discount Rules for WooCommerce is a feature-packed plugin, and we’ve barely scratched the surface. The best bit is that you can create rules and offer discounts without writing a single line of code.

Features 

• Display strikeout price in product pages
• Display discount table, discount bar, and sales badge
• Offer percentage, fixed and fixed price per item discount 
• Display and hide discount price
• Easy to use interface
• Priority support
• Coupons
• Flexible discount conditions 

WordPress Active Installations: 100000+

WordPress Users Ratings: 5 out of 5 stars

11. Bookings for WooCommerce Pro

Bookings for WooCommerce Pro converts your store into a seamless booking solution. The plugin readily meets all customers ‘ requirements with features like rescheduling, early bird discounts, social sharing, and automated reminders.

Unlock the full potential of your online appointment website with features like fully customized email/SMS templates, early-bird discounts to attract new customers, and automated SMS notifications to save merchants time.

The WooCommerce bookings plugin, the merchants to easily convert their ordinary WooCommerce/eCommerce platform into a seamless booking hub.

Features:

• Multi-Language Support for Calendars
• Compatible with Third-Party extensions like Google Calendar & Twilio SMS and reminders
• Single & Dual Calendar Functionality
• Custom Colour Codes to Display Availability
• Customer Booking Assistance

WordPress Active Installations: 4000+

WordPress Users Ratings: 4.6 out of 5 stars

Pricing:

• Free Version On ORG – WordPress Bookings Plugin
• 1-Site Plan $69/ per year.

12. WooCommerce Social Login

According to Statista, 26% of users abandon carts if they’re forced to create an account. Instead of risking an abandoned cart, WooCommerce Social Login helps avoid that by using social media.

You can allow your customers to log in to your website using their existing social media accounts, without the hassle of entering all their details or creating an account.

It also makes it easy to grab the required information to complete their checkout without adding more steps.

Features:

• Connect your store with social accounts on Facebook, Twitter, Google, Amazon, LinkedIn, PayPal, Disqus, Yahoo, and VK
• Improve security and increase trust by using social sign-on
• Reduce friction for repeat purchases – since customers typically stay signed in to social networks, they can sign back into your site with one click
• WooCommerce Social Login creates an adjacent WordPress user for a social account so even if the social account is removed, your customer’s details are retained

Pricing: $99 annually

13. Cart Notices for WooCommerce

Cart Notices for WooCommerce is the perfect plugin to display specific notices on the cart page. It allows you to display notices based on products and product categories in the cart, cart cost, current day and time, and customer referrer, among others.

This plugin is a way for you to make your customers aware of any delays in shipping, offers on products, and other product or event specials before they complete checkout.

Cart Notices lets you create shortcodes for certain notice blocks and add them to any page of your website if required.

• Attribute conditions for notices
• Product categories conditions for notices
• Sale price, stock quantity, and product age conditions for notices
• Product quantity notice limitation can be used for each product instead of products summary
• Shortcode to display notices
• Widget to display notices

Pricing: Free

14. WooCommerce Currency Switcher

Getting visitors from across the world? You need to display the product prices in their currency. This is a free plugin that makes currency switching easy.

It allows your customers to choose the currency they want to view the prices in. It also allows customers to switch prices in real-time based on the exchange rate. Customers can then choose to pay in their local currency or any supported currency of their choice.

Features:

• Widgetized plugin lets you show the currency conversions in any section on your website using shortcodes
• Add a dropdown, country flags, or a sidebar currency switcher for customers
• Customers can choose to pay in the currency of their choice
• Exchange rates can be automatically updated at specific intervals

Pricing: Free

15. Digital Goods for WooCommerce Checkout

If you do not like Easy Digital Downloads, Digital Goods is a great alternative.

This plugin works on top of WooCommerce to help you customize the checkout fields and reduce the number of fields customers have to enter.

Digital Goods helps you set a quick checkout for all downloadable or virtual products. It adds a quick checkout button to the digital products so customers can simply process the payment and access or download the product.

It works great if you’re selling eBooks, online courses, videos, and other virtual products.

Features:

• Quick checkout button to make digital downloads easy
• Allows customers to fill in additional details after payment is completed
• Remove unnecessary WooCommerce checkout fields
• Reduce cart abandonment by speeding up the checkout
• Make WooCommerce easy for digital product stores

Pricing: $79 annually

16. Direct Checkout

As the name suggests, Direct Checkout allows you to remove certain steps from the default WooCommerce checkout process.

It lets customers skip the shopping cart page and directly proceed to checkout. The idea behind this plugin is to reduce the friction between your customers first choosing the product and making the purchase.

Direct Checkout aims to turn your store’s default checkout process into a one-click checkout to reduce cart abandonment and improve conversions.

Features:

• AJAX add to cart lets customers add products to the cart without the page getting refreshed or being redirected to a different page
• Remove checkout fields that are unnecessary
• One-page checkout to make it simple for customers to see the form and the total cart value on the same page with minimal scrolling around
• Very minimal on resources and data resulting in better speeds and higher conversions

Pricing: Starts at $49

17. Acowebs Checkout Field Editor and Manager

This plugin helps manage checkout page fields in your default WooCommerce checkout. It offers easy drag-and-drop functionality to customize the fields that you show to customers during the checkout process.

While it works similar to many other checkout field editor plugins, the benefit of using Acowebs is its drag and drop functionality. For users who do not want to mess around with text and toggle-based settings, this plugin is a breath of fresh air.

So if you only need to customize your checkout page fields, this can be a great addition to your toolkit.

Features:

• The checkout field manager helps edit the default WooCommerce checkout fields
• You can add new fields to the checkout page
• Drag and drop existing fields to reorder them on your screen
• Hide fields that are unnecessary for your products
• Display checkout fields filled by customers on the order details page

Pricing: $43 yearly or $99 for a lifetime license

18. All in One Woo Cart By ThemeHunk

All in One Woo Cart enhances WooCommerce stores with a feature-rich cart solution like floating, fixed, and menu carts, streamlining the shopping experience.

It offers extensive personalization options, allowing you to modify cart styles, colors, and animations to suit your brand identity. 

It also provides advanced features like ‘fly to cart’ animations, a header drop-down cart, personalized product recommendations within the cart, and detailed analytics to help track user behavior effectively.

It is seamlessly compatible with all themes and plugins, offering a smooth, intuitive shopping experience across all screen sizes and devices.

• Enhance user experience with multiple cart display options, including floating, fixed, and menu carts.
• Personalize the cart’s appearance to align with your site’s aesthetics.
• Boost sales by suggesting relevant products within the cart.
• Track user behavior and recover abandoned carts.
• Option to hide cart to reduce distractions on specific pages like checkout and payment pages.
• Provide a seamless shopping experience on desktops, tablets, and mobiles.

Price: $49/per year.

Which WooCommerce Checkout Plugin Would You Choose?

While the default WooCommerce checkout page does the job, there’s a lot more we can do.

These 18 plugins are starting points that show you exactly what is available on the markets and how you can make iterative improvements to your checkout flows.

While the choice of plugins you use will depend on your requirements, here are 3 plugins that you must absolutely consider:

1. CartFlows is one of the best WooCommerce funnel builders out there (by customer reviews) to design the perfect end-to-end checkout experience for your customers! It offers a ton of features for customizing checkout pages and building sales and landing generation funnels.
2. WooCommerce One Page Checkout is the perfect extension for your WooCommerce store if you only need a way to make the default checkout page shorter.
3. Easy Digital Downloads is the perfect plugin where you can eliminate the complexity of WooCommerce when all you want to do is sell your digital products.

Let us know which ones you like best. And if we missed any WooCommerce checkout plugin that you think should be on the list, let us know. Until then, keep building awesome checkouts!

But something’s missing. Those sweet, big-ticket purchases that make revenue graphs go up and to the right.

Most online store owners obsess over attracting new customers and pour money into ads, SEO, and social media.

Meanwhile, they’re ignoring the goldmine under their noses – encouraging existing customers to spend more per order.

But your store doesn’t have to be the same.

Let’s turn your checkout process from a simple transaction into a revenue generating powerhouse.

We’re going to share 14 strategies that will boost average order value without annoying customers or interrupting their journey.

What Is Average Order Value?

Average order value (AOV) tells you how much customers spend each time they shop with you. It’s one of the most important metrics in eCommerce.

The formula is simple:

AOV = Total Revenue ÷ Number of Orders

For example, if your store made $31,000 from 1,000 orders last month, your AOV is:

$31 ($31,000 ÷ 1,000 = $31)

Unlike metrics focused on individual customers, AOV measures each transaction. This makes it perfect for testing whether your sales tactics actually work.

Why AOV Matters

Any business that cares about revenue should absolutely care about growing their average order values.

Here are some important reasons why AOV matters:

• Instant revenue boost: When customers spend more per order, you make more money without needing more visitors. This efficiency translates directly to better profit margins.
• Cost-effective growth: Think about it: acquiring new customers costs money. Ads, marketing, outreach – it adds up quickly. But getting existing customers to spend more? Much cheaper.
• Customer psychology insights: A low AOV might reveal hesitation from customers. Are they unsure? Do they lack trust? Meanwhile, a high AOV suggests confidence.
• Business performance benchmark: Tracking AOV over time helps you measure how well you’re doing. Seasonal changes, marketing campaigns, and product launches all affect AOV, giving you clear feedback on what works.
• Strategic planning tool: AOV influences crucial business decisions. Should you offer free shipping? Adjust product prices? Launch a new marketing campaign?
• Connection to other metrics: AOV works alongside conversion rate (CR) and revenue per visitor (RPV).
• Competitive advantage: A higher AOV means you’re extracting more value from each customer. This extra revenue can fund better marketing, product development, or lower prices.

14 Strategies To Increase Average Order Value

If those benefits have convinced you that AOV is worth the effort, here are 14 strategies that you can implement starting today.

1. Product Bundling

Product bundling is a strategy that has been applied since the brick and mortar days of commerce.

Buy a combination of bundled products and get a discount on the price. This strategy is great at encouraging customers to buy more than they originally planned.

Think of how Amazon regularly suggests products that are frequently bought together.

This is Amazon’s version of bundling.

It works because they have algorithms powering the searches and a lot of user data which they can use to suggest the most relevant product.

You can do it in a much different way and still get the same AOV boosting benefits.

How to implement:

• Install the Product Bundles extension from WooCommerce
• Go to Products → Add New → select Grouped Product type
• Add your individual products to the bundle
• Set a bundle price that’s slightly lower than buying items separately
• Enable Grouped Product Display settings for optimal presentation

Bundling works because it offers convenience and value. Customers get everything they need in one click, usually at a better price than buying separately.

This removes decision fatigue and creates a win-win for both you and your customers.

2. Free Shipping Thresholds

95% of the surveyed US consumers want free shipping. So, it’s no surprise that free shipping thresholds are extremely effective at increasing the order of average values.

When a customer sees they are just $10-20 away from free shipping, they’d rather add $10 worth of product than pay $10 dollars for delivery.

And it’s not a one-to-one. Sometimes if they go back trying to add more products, they may end up adding a lot more.

How to implement:

• Go to WooCommerce → Settings → Shipping → Shipping Zones
• Add a new shipping method and select Free shipping
• Check A minimum order amount is required
• Set threshold approximately 30% above your current AOV
• Install the WooCommerce Free Shipping Bar plugin to display progress
• Configure messaging in the plugin settings

A Reddit store owner shared: “My AOV is $94. I set my free shipping threshold at $100. During free shipping promos, AOV rises to $125 and orders increase considerably.”

The psychology is clear, people hate paying for shipping more than they hate spending extra on products.

Use this quirk of human nature to your advantage!

3. Limited-Time Offers

Limited time offers induce FOMO. All you need to do is induce enough fear of missing out to push a consumer on the edge of a purchase to make a decision.

How to implement:

• Install the YITH WooCommerce Dynamic Pricing and Discounts plugin
• Create a time-limited sale under the Dynamic Pricing section
• Set start and end dates for your promotion
• Add the Checkout Countdown Timer plugin
• Place timers on product pages and cart
• Schedule email reminders

Limited-time offers work because they leverage the very powerful fear of missing out.

When customers know a deal won’t last forever, they’re more likely to act on impulse rather than risk missing out on a potential saving or good deal.

4. Loyalty Programs

Starbucks’ business model is based on loyalty programs. Once a consumer loads cash onto the membership card, they are more likely to go back and spend it with Starbucks.

Even better, Starbucks gets the money before a product is purchased. That’s the power of membership and loyalty rewards!

You may or may not be able to integrate wallets in your loyalty program depending on how large your current company is.

But you can definitely integrate loyalty discounts.

How to implement:

• Install the Advanced Coupons plugin
• Configure point values (e.g., 1 point per dollar spent)
• Create tiered rewards based on purchase values
• Set up automated emails to notify customers of points earned
• Add a points dashboard to the My Account page
• Enable point multipliers for higher-value orders

Loyalty programs tap into our desire for status and rewards.

The prospect of reaching the next tier or earning a special perk can motivate customers to add just a bit more to their orders each time.

5. One-Click Upsells and Order Bumps

Think of how large stores like Walmart and Costco keep chocolates or mini items at the checkout. 

If you have been shopping for products, picking up a couple sweets at checkout becomes a mindless purchase. 

These mindless purchases quickly add up for the business.

Here’s how Bathpack emulates one-click upsells and order bumps.

One click upsells aim to emulate that on eCommerce websites by showing relevant offers during checkout.

They make it incredibly easy for customers to add complementary items with minimal friction.

How to implement:

• Install CartFlows and create a one click upsell
• Select dynamic upsells that change based on the products in the cart
• A/B test static upsells where you add specific products and see which one sells better
• Try different types of upsells to find what works best for your brand or your website.

This strategy works because it catches customers when they’re already in buying mode.

They’ve decided to purchase, so they’re more receptive to related offers that enhance their original purchase.

6. A/B Testing Sales Funnels

Sales funnels are essential for guiding customers towards a purchase. But how do you know whether funnels are working or not?

Testing.

Systematic A/B testing helps identify the most effective page layouts, copy, and offers to maximize AOV.

You can create a funnel, test it and use the results of that testing to refine and improve your store.

CartFlows makes it easy with powerful split testing features built specifically for WordPress.

How to implement with CartFlows:

• Create multiple versions of your checkout flow with different upsells
• Let CartFlows automatically split traffic between versions
• Track which funnel version drives the highest AOV
• Keep the winner and continuously test new variations

CartFlows is a lot more than just another plugin. It’s designed to turn your website into a selling machine!

Over 200,000+ users already use it to help sell more on eCommerce websites. You could too!

As Troy Dean from WP Elevation noted, “CartFlows is probably the most exciting product in the WP space in recent years. Totally a game changer!” 

It removes the guesswork from store optimization by providing clear, data-driven insights into what actually works.

7. Dynamic and Personalized Offers

CartFlows excels at creating personalized offer sequences based on customer behavior.

The Dynamic Offers feature turns regular order bumps and upsells into highly relevant offers that entice buyers to purchase more.

How to implement with CartFlows:

• Set up conditional upsells based on what’s in the customer’s cart
• Create multi-step checkout flows with targeted offers
• Design one-click upsell pages that convert like crazy
• Customize every aspect of the offer presentation to match your brand

As Chris Lema from Liquid Web mentioned, “CartFlows brings the post-purchase features to WooCommerce that it’s always needed!”

CartFlows’ dynamic offers work because they make customers feel understood rather than just sold to.

The right product at the right time significantly increases the chances of additional purchases, boosting your AOV without feeling pushy or aggressive.

8. Realtime Cart Updates

Modern Cart for WooCommerce transforms the standard cart experience into a sleek, interactive shopping journey with real-time updates.

As customers add or remove items, they see their cart summary update in real-time, creating a seamless experience that keeps them engaged rather than abandoning their purchase.

This frictionless experience leads to faster checkouts, higher customer satisfaction, and ultimately, more completed purchases with higher values.

How to implement with Modern Cart:

• Replace your outdated WooCommerce cart with Modern Cart’s fast, modern interface
• Enable real-time quantity adjustments without page refreshes
• Configure the cart to update totals instantly when items are added or removed
• Choose from multiple cart styles including slide-out, popup, and floating options

Modern Cart eliminates the frustration of slow-loading carts and confusing checkout flows.

Customers instantly see how their choices affect their total, available discounts, and potential savings, giving them a big-brand experience in any size of store.

9. Smart Product Recommendations

Modern Cart’s smart recommendation engine presents customers with complementary products that enhance their current selections.

These smart suggestions significantly increase the likelihood of additional purchases.

How to implement with Modern Cart:

• Enable Modern Cart’s product recommendation feature
• Show relevant items that complement what’s already in the cart
• Present suggestions that feel helpful rather than pushy
• Integrate recommendations seamlessly into the cart experience

Modern Cart makes it easy to boost average order value with relevant product suggestions.

When a customer adds a product to their cart, they instantly see related items that complement their purchase, creating natural opportunities to increase basket size.

Smart recommendations help customers discover products they might have missed while improving their overall shopping experience

It’s a win-win for both you and your customers.

10. Simplified Coupon Application

Modern Cart’s streamlined coupon system makes it incredibly easy for customers to apply discounts and instantly see their savings.

It’s easier for customers as there’s less copy and pasting. It’s easier for stores as you have more control over coupons.

How to implement with Modern Cart:

• Enable Modern Cart’s simplified coupon form
• Allow customers to enter and remove coupon codes without leaving the cart
• Make your discount process compatible with popular WooCommerce coupon plugins
• Create a frictionless discount experience that keeps customers shopping

With Modern Cart, applying discounts becomes a breeze. Customers can enter coupon codes directly in the cart and see their savings applied instantly.

This seamless coupon experience removes a major friction point during checkout, helping you convert more visitors into paying customers who spend more per order.

11. Free Shipping Progress Bar

Remember how we added the free shipping thresholds to WooCommerce? Modern Cart takes that a step further.

Modern Cart’s visually appealing progress bar shows customers exactly how close they are to qualifying for free shipping.

This simple yet powerful feature is proving incredibly effective at motivating customers to add more items to reach the threshold.

How to implement with Modern Cart:

• Enable Modern Cart’s free shipping progress bar
• Set your free shipping threshold to slightly above your current AOV
• Customize the progress bar message to match your brand voice
• Watch as customers add more items to qualify for free shipping

The psychology is simple but effective. Customers hate paying for shipping more than they hate spending extra on products.

Modern Cart’s progress bar capitalizes on this quirk of human nature by clearly showing how close they are to “winning” free shipping.

This gamified element creates a powerful incentive to add more items to their cart, significantly boosting average order value with minimal effort on your part.

12. Highlight Premium Versions (Upselling)

Upselling encourages customers to purchase higher-end versions of products they’re considering.

It’s another incredibly useful way to increase average order value without being too pushy.

For example, if the customer adds a laptop to their basket, you can highlight a faster, more expensive laptop while highlighting why it could be a better option.

If they are already in a buying mood, the chances of them choosing the more expensive option is high.

With CartFlows, you can highlight a product, or additional features and benefits and increase perceived value and justify higher prices.

How to implement:

13. Post-Purchase Cross-Sells

Post-purchase cross-selling offers complementary products immediately after a purchase.

Since customers have already committed to buying, they may be receptive to additional offers that enhance their original purchase.

How to implement:

• Present offers on the thank-you page
• Send follow-up emails with complementary suggestions
• Offer special discounts for recent customers
• Focus on accessories or consumables related to their purchase

This strategy extends the customer journey beyond the initial purchase, potentially increasing AOV across multiple transactions and building stronger relationships.

14. Social Proof and User Reviews

72% of people trust online reviews as much as real people. So there is no denying the fact that social proof is absolutely critical for eCommerce success.

Using social proof through reviews, ratings, and testimonials builds trust and confidence, especially for first time buyers.

When customers see positive experiences from others, they feel more comfortable making larger purchases.

How to implement:

• You first start with implementing the basics like star ratings, customer reviews for individual products.
• If you’re selling to brands, display the brand logos.
• We would also recommend asking for video testimonials as they are very effective
• Embed Instagram videos from people who are using your product and showing them online.

In a world saturated with marketing and sales messages, hearing from real people with real experiences is incredibly important and can make or break a purchase decision.

Use the power of social proof to your own advantage and watch your sales soar!

Measuring Success and Continuous Improvement

If you follow through with these tips, your website has a strong foundation to boost average order value over time.

So, how do you measure success and keep iterating on these techniques to get the most out of it?

Key Metrics to Track

Beyond overall AOV, monitor these related metrics:

• AOV by marketing channel
• AOV by product category
• AOV by customer segment
• Items per order
• Profit margin per order

Regular Analysis and Reporting

Develop a consistent reporting schedule to review AOV performance. Weekly or monthly reports help identify trends and improvement opportunities.

Use Google Analytics 4 (GA4) to track these metrics automatically.

Customer Feedback

Collect and analyze feedback related to your AOV strategies. This qualitative data provides insights that numbers alone can’t reveal.

Ask questions like:

• Were product recommendations helpful?
• Did the free shipping threshold motivate additional purchases?
• Did bundle offers provide enough value?

Competitive Benchmarking

Regularly compare your AOV against industry standards and competitors.

This will help you understand whether performance is exceptional or merely average, inspiring new improvement strategies.

Balancing AOV With Customer Experience

While increasing AOV matters, it should never harm customer experience. Aggressive upselling or confusing promotions can drive customers away, damaging your business long-term.

As Tony Hsieh wisely stated, “Customer service shouldn’t just be a department; it should be the entire company.”

Every AOV optimization strategy should enhance the overall customer experience, not detract from it.

The best AOV strategies feel helpful rather than pushy. They should give customers genuine value while naturally increasing their order size.

Conclusion

Increasing your AOV is one of the most cost-effective ways to boost revenue without spending more on customer acquisition.

The 14 strategies we’ve covered, from product bundling and free shipping thresholds to personalization and social proof, can significantly increase how much customers spend per transaction.

Remember to continuously test and refine while also keeping customer experience in the forefront of your mind.

So go forth, start analyzing your current average order values, and implement one or two strategies to begin with.

Then, refine and improve as you see success!

FAQs

What is average order value (AOV)?

Average order value (AOV) is the average amount spent each time a customer places an order on your website. Calculate it by dividing your total revenue by the number of orders during a specific period (AOV = Total Revenue ÷ Number of Orders). This metric helps you understand purchasing behavior and measure the effectiveness of your pricing and marketing strategies.

How often should I track AOV?

You should track your average order value regularly, ideally daily or weekly for active campaigns and monthly for overall performance assessment.

Can discounts negatively affect AOV?

Yes, discounts can reduce AOV if used poorly. Across-the-board discounts may encourage more purchases but at lower values. However, strategic discounts like volume discounts, threshold-based promotions, or premium item discounts can actually increase AOV.

How do upsells and cross-sells differ?

Up cells and cross cells are different because upselling encourages customers to purchase a higher-end version of the product they’re considering (like suggesting a premium model with more features). Cross-selling offers complementary products that enhance the original purchase (like suggesting a case for a phone).

Is AOV more important than conversion rate?

No, AOE and conversion rate are equally important to run a healthy business and drive revenue.

What is a good average order value?

A “good” AOV varies significantly by industry, product type, pricing strategy, and target audience. There’s no universal benchmark. Rather than comparing to a generic standard, track your own AOV over time to identify trends, benchmark against specific competitors when possible, and consider your profit margins and customer acquisition costs when evaluating performance.

If you’re running a WooCommerce store, you know how frustrating it can be when customers abandon their carts or struggle with a clunky checkout.

Whether it’s the slow loading times, outdated design, or lack of smart upsells, the cart experience can make or break a sale.

Many store owners face challenges like these:

• High cart abandonment due to a confusing checkout flow.
• Frustrated customers who can’t easily update their cart.
• Missed opportunities to increase sales with smart upsells.
• Unfriendly coupon management that turns away buyers.

Say Hello to Modern Cart – Your Sales-Boosting Shopping Cart Solution!

We built Modern Cart to tackle all of these challenges.

Our mission was simple: create a cart that loads instantly, keeps customers engaged, and helps you convert more visitors into paying customers without complicated setup.

Why Modern Cart?

Your shopping cart isn’t just a step in the buying process. It’s the crucial moment where customers either complete their purchase or go somewhere else.

If your cart is slow, confusing, or lacking in features, it’s very likely to be the latter.

Modern Cart replaces the outdated WooCommerce cart with a fast, customizable, and engaging shopping cart experience that your customers will love.

Let’s explore how Modern Cart is a game changer for your WooCommerce store.

Give Customers a Seamless, Enjoyable Shopping Experience

Here’s what you get when you add the Modern Cart to your WooCommerce store.

1. A New Shopping Cart Experience

Imagine a sleek, modern cart interface where customers can:

• Add or remove items with a click.
• Adjust quantities without refreshing the page.
• See their cart summary update in real-time.
• Complete checkout with a single click.

A better cart experience means fewer abandoned carts and more completed purchases and Modern Cart makes it happen!

2. Boost Sales with Smart Product Recommendations

Imagine this: A customer adds a product to their cart, and instantly, they see related items that complement their purchase.

Modern Cart makes it easy to boost average order value with relevant product suggestions that feel helpful, not pushy.

3. Simplified Coupon Management

Coupons are fantastic for driving sales, but a confusing coupon process can drive customers away.

With Modern Cart, applying discounts is a breeze.

Your customers can:

• Enter and remove coupon codes without ever leaving the cart.
• Use Modern Cart’s coupon form, compatible with popular WooCommerce coupon plugins.
• Enjoy a frictionless discount experience that keeps them shopping.

4. Entice Shoppers With a Free Shipping Progress Bar!

Who doesn’t love free shipping? Modern Cart’s live progress bar shows customers how close they are to qualifying for free shipping, motivating them to add a few more items to their cart.

It’s a small touch that makes a big difference.

5. Multiple Cart Styles to Match Your Brand

No two stores are alike, so why settle for a generic cart design?

With Modern Cart, you can choose from multiple cart styles, including:

• Slide-out cart: Smoothly appears from the side for quick access.
• Popup cart (Coming soon): Pops up when an item is added, keeping customers engaged.
• Floating cart (Coming soon): Stays visible as customers browse, allowing quick access anytime.

Pick the style that best suits your store’s look and customer preferences.

6. Fully Customizable Cart Labels

Your brand deserves a cart that speaks your language. Modern Cart lets you easily customize labels and headings, including:

• Main title text.
• Coupon field placeholder.
• Checkout button label.
• Free shipping bar message.

Make your cart feel like a natural part of your store!

Quick and Easy Setup – No Coding Required!

Setting up Modern Cart is a breeze. With just a few clicks, you can:

1- Install and activate Modern Cart in your WooCommerce store.

2- Customize settings to match store branding.

3- Enable smart product recommendations, coupon management, and free shipping incentives.

4- Start delivering a modern cart experience that drives conversions.

No coding or complex setup. Just enable it and watch your sales grow!

7. Remove Friction and Increase Purchases

Modern Cart eliminates unnecessary steps in the shopping process. Customers can add, edit, and manage their cart items without leaving the page.

This seamless experience leads to:

• Faster checkouts.
• Higher customer satisfaction.
• More completed purchases.

8. Mobile-Friendly for Shoppers on the Go

Your customers aren’t just shopping from their desktops. That’s why Modern Cart is 100% responsive and works flawlessly on any device.

Whether they’re using a tablet, smartphone, or laptop, your cart will look great and work even better.

9. Integrates With Your Favorite Plugins

Your store likely uses multiple plugins to add features or improve the customer experience.

You’ll be pleased to know that Modern Cart works seamlessly with popular WooCommerce extensions, so you won’t have to worry about compatibility.

How Modern Cart Helps You Sell More

Modern Cart is built to increase your store’s revenue by:

• Encouraging customers to add more items with personalized recommendations.
• Making discount coupons easy and frustration-free.
• Removing friction from checkout, leading to higher conversions.
• Motivating customers to increase cart sizes so they reach free shipping thresholds.
• Providing a smooth, enjoyable shopping experience that reduces cart abandonment

Ready To Transform Your WooCommerce Cart?

Don’t let a clunky cart hold your store back. Modern Cart for WooCommerce is designed to make your cart fast, intuitive, and profitable.

• Boost sales with smarter product recommendations.
• Keep customers happy with a seamless cart experience.
• Reduce abandoned carts and lost revenue.
• Customize every aspect of your cart to fit your brand.

Your customers will thank you, and your sales will prove it!

• Product displays suddenly appearing on their blog posts.
• Strategic sale items shown on their homepage.
• Customers breezing through a streamlined checkout process.

They discovered the power of WooCommerce shortcodes.

These snippets of code are changing how savvy store owners sell online.

You don’t need expensive developers or complex coding either. Just simple, strategic implementation that could seriously boost your conversion rates.

Let us walk you through the shortcode revolution that’s happening right under your nose.

What Are WooCommerce Shortcodes?

WooCommerce shortcodes are small pieces of code wrapped in square brackets. They perform specific functions when added to your WordPress pages or posts.

This is what a shortcode looks like: [product_category]

Shortcodes help you customize their shops without diving into complex PHP or hiring expensive developers.

Think of shortcodes as magical commands that instantly transform ordinary pages into powerful selling tools.

They bridge the gap between what your standard WooCommerce setup offers and what your unique business actually needs.

Why Use WooCommerce Shortcodes?

Shortcodes let you:

• Display products exactly where you want them
• Create custom shopping experiences
• Strategically highlight products
• Streamline the purchase process
• Guide customer attention precisely

There’s a lot more you can do once you understand how flexible they are.

When combined with a dedicated funnel builder like CartFlows, shortcodes become even more powerful as part of structured customer journeys.

How Do Shortcodes Work?

WooCommerce shortcodes function through two key components: the body (the main command) and the parameters (the customization options).

The body tells WordPress what function to perform, while the parameters specify exactly how that function should behave.

The anatomy of a shortcode:

A complete shortcode might look like this: [products limit=”4″ columns=”2″ category=”featured”]

This tells WooCommerce to display 4 products arranged in 2 columns from the featured category.

See? Shortcodes are easy once you know how they work!

Where Can You Place Shortcodes?

Shortcodes work almost anywhere in a WordPress environment:

• Pages and posts
• Widget areas (sidebars, footers)
• Product descriptions
• Page builder elements

For the classic editor, simply paste the shortcode anywhere and WordPress will display the required content.

If you use the block editor, add a Shortcode block anywhere on the page and paste the shortcode into it.

Essential WooCommerce Page Shortcodes

There are a few fundamental shortcodes that form the backbone of a smoother WooCommerce experience.

They can control major functionality like your cart, checkout, and account pages.

Cart Page Shortcode [woocommerce_cart]

What: [woocommerce_cart]

Where: Add it anywhere it makes sense. For example, if you blog about a new product release, you could add a cart where the reader can buy that product directly from the post.

Why: You’re adding a chance to buy the product while a visitor is in a buying mood or to take advantage of impulse buys to increase conversions.

The cart shortcode displays the full shopping cart, including product images, quantities, pricing, and the checkout button.

You can place the shortcode on different pages so there are multiple points for the user to pay, which can help reduce abandoned carts.

Checkout Page Shortcode [woocommerce_checkout]

What: [woocommerce_checkout]

Where: Try this shortcode on product landing pages, at the bottom of high-converting blog posts, within promotional campaign pages, or even paired with curated product collections.

It’ll add the complete checkout functionality to the page wherever it’s placed.

Why: It creates opportunities for one-page shopping experiences where discovery and purchase happen in a single, frictionless process.

For store owners serious about optimizing checkout conversions, CartFlows extends capabilities with specialized checkout editors and pre-designed high-converting templates

Placing this on any page will turn it into a dynamic, full-fledged checkout page for your WooCommerce store.

My Account Shortcode [woocommerce_my_account]

What: [woocommerce_my_account]

Where: Consider adding this shortcode to membership areas, customer resource sections, post-purchase confirmation pages. Or even strategically place it in sidebars for logged-in users.

Why: Adding account access throughout your site lets you create a more integrated experience. It helps customers stay connected to their purchase history, downloads, and account details without disrupting the journey.

For non-logged-in users, the shortcode displays a login form.

For logged-in customers, it shows their account dashboard with orders, downloads, addresses, and account details.

It’s that simple

Order Tracking Shortcode [woocommerce_order_tracking]

What: [woocommerce_order_tracking]

Where: Consider embedding this WooCommerce shortcode in your FAQ section, customer service areas, post-purchase email templates (via links), or where order status adds value.

Why: 69% of consumers feel real-time order tracking is a top factor when shopping online. This shortcode makes tracking instantly accessible.

The shortcode generates a simple form where customers can enter their order ID and email address to view the status of a purchase.

Easy access to information is important for building trust in your fulfillment process.

WooCommerce Product Display Shortcodes

Now let’s look at how to showcase products across your store using powerful display shortcodes.

The Versatile [products] Shortcode

What: [products]

Where: The product shortcode belongs anywhere they can drive engagement or conversions.

Add it to blog content where products complement your storytelling. Place it strategically in email newsletters, category descriptions, 404 pages, or as part of your about page to showcase flagship products.

Why: This shortcode can adapt to different contexts. You can easily adapt it to show products you feel are the most relevant to the page, improving the shopping experience.

[products limit="8" columns="4" orderby="date" order="DESC" visibility="visible"]

This example displays the 8 most recent products in 4 columns. But this is just scratching the surface of what this shortcode can do.

Here’s a table of the most useful parameters for the products shortcode:

Product Categories Shortcode [product_categories]

What: [product_categories]

Where: Since this shortcode displays product categories and not individual products, place it where a customer could find it helpful if they know what other product categories you offer.

This can be a blog post, sidebar widget, or maybe even display the categories when a customer is switching between different product pages.

Why: Strategically placing category lists throughout your site increases the likelihood that a potential buyer would click through, browse and add more products to their cart.

You create multiple pathways for discovery that a standard menu navigation simply can’t match.

[product_categories number="6" columns="5" hide_empty="1" orderby="name" parent="0"]

This example displays 6 top-level product categories in 3 columns, hiding any empty categories.

Key parameters include:

Single Product Display Options [product_page]

What: [product_page id=”123″]

Where: Add the product page shortcode to a blog post that features a specific product as the hero of the content. You can also feature it in some of the tutorial pages or landing pages where sending a user to that product would add value.

It’s also useful in comparison guides when readers are deciding between options, seeing full product details. The shortcode gives them a way to add items to the cart without extra clicks.

Why: Instead of sending people off to another page when they’re interested, this brings the full product experience into the content.

It’s not just about displaying a product,but giving people the option to buy exactly when they’re most engaged.

This shortcode displays everything from the standard product page including images, price, description, add to cart button, and even reviews.

Strategic WooCommerce Product Showcase Shortcodes

Your secret weapon is strategically showcasing specific product collections throughout your customer journey.

Here’s how to do it using specialized shortcodes:

Featured Products Shortcode

What: [featured_products]

Where: This spotlight-worthy shortcode deserves prime placement anywhere you need to direct customer attention.

Your homepage is the obvious start, but weave it into about pages, post-purchase thank you pages for cross-selling opportunities, even empty cart pages to inspire initial purchases.

Why: Featured products represent you as a brand so you want to be thoughtful about where they appear.

To mark products as featured, just click the star icon in your Products dashboard.

This shortcode then automatically displays them wherever you place it.

On-Sale Items Shortcode

What: [sale_products]

Where: Add the sale_products short code to capture hesitant shoppers. You can add it to your email newsletter templates or your sidebar widgets on some of the high traffic blog content.

Maybe even show on sale products as interstitial content when people click between different categories.

Why: Price sensitivity drives a lot of decision making for shoppers. This auto updating showcase of on sale products creates urgency and opportunity without requiring constant maintenance.

[sale_products per_page="8" columns="4" orderby="date" order="desc"]

This shortcode is particularly powerful during sales events. Any product you mark as on sale in your dashboard automatically appears wherever you’ve placed this code.

Best-Selling Products Shortcode

What: [best_selling_products]

Where: The best_selling_products shortcode works beyond just homepage or hero sections.

Integrate this into product category pages as “Category Bestsellers”. Or maybe even product detail pages under “Others also bought”.

Abandoned cart emails are also a good place to integrate the bestselling products shortcode.

Why: Showing best selling products is like displaying social proof.

If potential buyers see that a product has been purchased by others, it creates a psychological trigger that simplifies the buying decision while also building confidence in your brand.

[best_selling_products per_page="4" columns="4"]

The shortcode automatically updates the list of products based on sales data, always showing your current top performers.

Recent Products Shortcode

What: [recent_products]

Where: If you add new products frequently, you’ll want recent visitors to see them. Your homepage is a great place to integrate the recent_products shortcode.

You can also integrate it in customer account dashboards to encourage customers to explore the new additions.

Why: For returning customers especially, highlighting your latest additions can become a compelling reason to browse again and turn their routine visits into anticipation of what’s new in your inventory.

[recent_products per_page="8" columns="4" orderby="date" order="desc"]

For stores that regularly add new inventory, this shortcode ensures visitors always see your freshest products.

Related Products Shortcode

What: [related_products]

Where: Integrate the related_products shortcode on product focused blog content, category descriptions to show complementary items, or in how-to guides where you’re talking about multiple products.

You can also consider it for FAQ pages where product questions necessarily lead to related offerings.

Why: The related_products shortcode provides contextual relevance and transforms basic product browsing into a product discovery journey.

This shortcode works best when products have proper categories and tags assigned, as these determine which products are considered “related.”

Top-Rated Products Shortcode

What: [top_rated_products]

Where: Showcase top-rated products where trust-building is the final push required for conversion.

You could feature it on landing pages where new visitors form their first impressions. You can even integrate it into comparison guides or other hesitation points in your sales funnel.

Also consider it for customer service pages to highlight consistently successful products, or even in win-back emails to remind lapsed customers of your quality offerings.

Why: Top rated products generally show that other customers are satisfied with your products and that creates a powerful social proof.

If you can consistently show your products earn high ratings, new customers know that you’re not making random claims about quality.

Instead, you’re letting satisfied customers make those claims for you.

[top_rated_products per_page="4" columns="4" orderby="rating"]

For stores with active review systems, this automatically showcases products with the highest ratings.

Purchase Action Shortcodes

The most powerful shortcodes in your arsenal directly drive conversions by making purchasing frictionless.

Add to Cart Button Shortcode

What: [add_to_cart]

Where: add_to_cart belongs pretty much anywhere your products are discussed. All you need to do is embed the shortcode within product pages or tutorials where you are talking about a product.

The idea is to give customers easy access to add a product to their cart and take a step further into the buying journey.

Why: Allowing customers to act on impulse is a sure way to improve sales!.

Single Product Price Display

What: Single product price display.

Where: You could incorporate it in posts or pages where you talk about the products. It’s also useful when you want customers to see the price but don’t want them to be static.

Why: Selective price transparency serves different functions throughout the buying journey. Sometimes customers want the price without the distraction of full product pages or purchase options.

This approach lets you control exactly when and how price factors into the customer’s decision-making process.

While there isn’t a dedicated shortcode just for prices, you can use:

[product_page id="123" show_price="true" show_add_to_cart="false"]

Advanced WooCommerce Shortcode Techniques

After mastering the basics, implement these advanced techniques to truly elevate your store’s performance.

Combining Multiple Shortcodes

You can enhance the shopping experience by combining multiple shortcodes on the same page.

Here’s how:

<h2>Latest Arrivals</h2>

[recent_products per_page="4" columns="4"]

<h2>Bestsellers This Month</h2>

[best_selling_products per_page="4" columns="4"]

<h2>Complete Your Order</h2>

[woocommerce_checkout]

Notice that you don’t need the shortcode block to add shortcodes. Simply paste the shortcode as part of a paragraph block and it will work perfectly.

Using Shortcodes in Widgets and Blocks

The best part about shortcodes is that you can use them in widgets, pages, blocks, posts and anywhere you can add text in WordPress.

1. In widgets: Add the Shortcode widget to your sidebar, displaying best-selling products alongside blog content.
2. In WordPress blocks: Use the dedicated Shortcode block to embed product displays in complex page layouts.
3. In custom HTML blocks: For more control, place shortcodes within Custom HTML blocks:

<div class="featured-product-highlight"> 
<h3>Product of the Month</h3> 
[product_page id="123"] 
</div>

Troubleshooting WooCommerce Shortcodes

Short codes aren’t always perfect and they can fail and can cause errors.

Let’s see some examples of common syntax errors that you might come across and how to fix them.

Common Syntax Errors

The most frequent problems come from simple syntax mistakes:

Solutions for Display Problems

When shortcodes don’t display as expected, use these troubleshooting steps:

1. Test using a default theme and see if it’s your customized theme that’s causing a problem or whether it’s just the shortcode that’s not working.
2. Disable all plugins except WooCommerce to check if it was a plugin causing an issue. If the shortcode works with the plugins disabled, you can start enabling them one by one to see which caused the issue.
3. Often caching plugins can conflict with shortcodes and break them. So if a shortcode is not working try disabling the caching plugin and check if the shortcode now loads.

Build a Beautifully Dynamic Store With WooCommerce Shortcodes

WooCommerce shortcodes can turn static eCommerce stores into flexible, dynamic, and conversion focused ones.

We have covered a lot here but you don’t need to implement everything at once.

Start small. Implement one shortcode today to showcase your best-selling products on your homepage.

Then add an add to cart button to your most popular blog post. Watch your analytics and build from there.

For those looking to save time and maximize results, CartFlows puts all your ecommerce conversion needs into ready-to-use sales funnels.

It includes features like one-click upsells and order bumps to automatically, and dramatically, increase store performance.

What will you build with your new knowledge? Tell us about it in the comments below!

Gumroad is popular, but let’s be real – it’s far from perfect. High transaction fees, limited checkout customization, and missing sales-boosting features can hurt your earnings.

The good news? You have better options.

Whether you want lower fees, more flexibility, or advanced selling tools, there’s a Gumroad alternative that fits your needs.

In this guide, we’ll explore the best Gumroad alternatives, from WooCommerce + CartFlows to SureCart, Payhip, and Sellfy, so you can sell smarter and keep more of your money.

Let’s take a closer look at why you might switch.

Why Do You Need a Gumroad Alternative?

Gumroad makes selling easy, but if you’re serious about growing your business, its limitations start adding up.

Here’s why many creators make the switch:

• High fees eat into profits: Gumroad takes 10% per sale – before transaction fees. That’s a big cut, especially if you’re selling consistently.
• Limited customization hurts branding: Your store looks like everyone else’s. You can’t fully customize checkout, product pages, or branding.
• Fewer payment options = fewer sales: Gumroad doesn’t support Stripe in many countries and lacks Apple Pay and Google Pay. More payment options mean more conversions.
• AI-based support can be frustrating: Delayed responses, missing payments, and no real human support when you need it most.
• Weak analytics make scaling hard: No detailed reporting means guesswork when trying to optimize sales and grow.

If these sound familiar, it’s time to find a better alternative.

Key Considerations for a Gumroad Alternative

If you’re serious about selling smarter and keeping more of your earnings, here’s what to look for:

• Pricing – Keep more of what you earn: Some platforms take a big chunk of every sale. Go for one with lower or no transaction fees.
• Payment options – Let customers pay their way: Not everyone uses PayPal. More payment methods mean more sales and happy customers.
• Customization – Make your store truly yours: Your brand should stand out, not blend in. Pick a platform that lets you control the look and feel.
• Sales and marketing – Sell more without extra work: Upsells, order bumps, and cart recovery can turn one-time buyers into repeat customers.
• Product flexibility – Sell your way: Whether it’s digital products, memberships, or subscriptions, make sure your platform fits your business model.
• Analytics – Know what’s working (and what’s not): Clear insights help you track sales, understand customers, and make smarter decisions.
• Customer support – Real help when you need it: AI bots are frustrating. You need human support that actually solves problems.

Now that you know what to look for, let’s dive into the best options available!

We’ve picked the best Gumroad alternatives in two categories: WordPress and SaaS.

Check them out and see which one works best for you.

Gumroad Alternatives: WordPress

WordPress is a versatile platform that gives you complete control over selling your products online.

These are the best options as far as we’re concerned.

1- SureCart

If you want a fast, flexible, and no-hassle way to sell digital products, memberships, subscriptions, or physical goods, SureCart is a fantastic Gumroad alternative.

Unlike Gumroad, which charges a hefty 10% per sale and limits your customization, SureCart gives you full control – without platform fees on paid plans.

Plus, since it’s built for WordPress, you own your store completely.

With SureCart, you create stunning checkout forms in minutes. Choose from pre-designed templates or build one from scratch that fits your brand perfectly.

If you’re selling software or digital products that require licensing, SureCart has you covered.

Its built-in license key management lets you issue and manage license codes without any coding.

You can authorize access for specific users or devices and perform regular license checks – without breaking the bank.

So, if you’re a creator, entrepreneur, or business owner looking for a better way to sell online, SureCart gives you the control and flexibility that Gumroad simply can’t match.

Want to see SureCart in action? The video explains everything you need.

Pricing:

• Free Forever plan – Ideal for beginners.
• Paid plans start at $179/year – No transaction fees.

Key features

• Custom checkout – Easily build personalized checkout pages without coding.
• Flexible payments – Sell memberships, subscriptions, and use split payments.
• Sales recovery – Win back lost customers with automated emails.
• Payment options – Accept payments through Stripe, PayPal, and more.
• Performance optimized – Keeps your WordPress site fast and optimized.

What you’ll love
Lightweight and fast, no unnecessary bloat.
Keep 100% of your sales – no hidden fees.
Everything you need for selling – checkout, taxes, and invoices included.

Things to keep in mind
No bulk editing for large product catalogs
Need to setup a WordPress website first.

Want to take full control of your online store? Try SureCart for free today!

2- WooCommerce

WooCommerce is a powerful, open-source eCommerce solution built for WordPress.

If you want full control over your store’s design, pricing, and checkout, this is it.

Sell digital downloads, subscriptions, memberships, or physical products – without platform restrictions or hidden fees.

And the best part? You call the shots. Want a custom checkout? More payment options? Easy shipping rules? There’s a plugin for that.

With WooCommerce, you get the freedom to build your store your way.

Unlike platforms that take a cut of every sale, WooCommerce lets you keep 100% of your earnings – no surprise fees, no limits.

That said, the default WooCommerce checkout is pretty basic. It gets the job done but doesn’t do much to boost conversions.

That’s where CartFlows comes in.

Pair CartFlows with WooCommerce, and suddenly, your checkout goes from “just enough” to a full-blown sales machine.

Think one-click upsells, order bumps, and abandoned cart recovery – all designed to boost sales without extra hassle.

More on this powerful combo coming up.

Pricing:

• Free – WooCommerce itself is free, but you may need paid themes, hosting, or plugins.
• CartFlows (to improve checkout and conversions) – Starts at $189/year.

Key features

• Sell anything – Digital products, subscriptions, memberships, and physical goods.
• Full store ownership – No platform restrictions or hidden fees.
• Limitless customization – Use themes, page builders, plugins and custom checkout designs.
• Multiple payment gateways – Accept Stripe, PayPal, Apple Pay, and more.
• Advanced checkout optimization – Add CartFlows for sales funnels, upsells, and abandoned cart recovery.

What you’ll love
No transaction fees. WooCommerce doesn’t take a cut of your sales.
Ideal for businesses that need advanced control.
Works with CartFlows to create high-converting sales funnels.

Things to keep in mind
You’ll need to deal multiple plugins.
You’ll need to manage security, backups, and updates.

Gumroad Alternatives – SaaS

SaaS platforms make excellent Gumroad alternatives if you prioritize convenience over full ownership and deep customization.

They handle hosting, security, and updates for you, so you can focus on selling.

Here are our top picks:

3- Hyax

If you’re tired of juggling multiple tools just to sell digital products, Hyax makes it easy.

It blends the best of Shopify, Teachable, and Leadpages into one powerful platform. This gives you full control over your store, branding, and sales funnels.

The best part? You keep 100% of your earnings while using powerful sales and marketing tools.

Selling courses, memberships, subscriptions, or downloads? Hyax makes it a breeze.

Plus with sales funnels, A/B testing, custom storefronts, and AI-powered content help you can scale without limitations.

While Gumroad keeps things simple, it lacks many essential features.

So if you want a Gumroad alternative that gives you total control, Hyax is a solid alternative.

Pricing

• One-time payment – Starts at $249, with optional addons for extra storage and features.

Key features

• Built-In sales funnels – Create upsells, downsells, and A/B test checkout pages.
• Customizable storefront – Host on your own domain and fully brand your site.
• AI-powered tools – Generate copy, improve content, and create images effortlessly.
• No transaction fees – Unlike Gumroad, you keep 100% of your earnings.
• Seamless integrations – Connect Stripe, PayPal, Zapier, email marketing tools, and more.

What you’ll love
You keep all your profits – no revenue-sharing.
Built-in sales funnel tools for better conversions.
No maintenance headaches or plugin conflicts.

Things to keep in mind
Less customization flexibility compared to WordPress.
Limited templates, though more are being added.

Want to try this Gumroad alternative? Sign up with Hyax today!

4- Lemon Squeezy

If you’re searching for a Gumroad alternative that gives you full control over branding and sales, Lemon Squeezy is worth a look.

It’s a powerful platform for selling eBooks, courses, software, and memberships – without locking you into a shared marketplace.

Your store is 100% yours, fully customizable, and built to scale.

Lemon Squeezy makes selling effortless with built-in affiliate marketing, email automation, and AI fraud protection.

As with Gumroad, you don’t have to worry about tax compliance. Lemon Squeezy acts as a Merchant of Record and handles global VAT and sales tax.

With flexible payment options, including one-time purchases, subscriptions, and SaaS billing, you can create a pricing model that works for you.

Plus, with Stripe, PayPal, and 21+ payment methods, reaching international buyers is easy.

If you want an all-in-one selling platform with automation, security, and growth-focused tools, Lemon Squeezy is a solid choice.

Pricing:

• 5% + 50¢ per transaction (no monthly fees).

Key features

• Customizable storefront – Design a fully branded store without marketplace distractions.
• Automated tax compliance – Handles VAT, sales tax, and invoicing as your Merchant of Record.
• Affiliate program – Let others promote your products and earn commission.
• Payment flexibility – Accepts Stripe, PayPal, and multiple global payment methods.
• AI fraud protection – Reduces chargebacks and secures transactions.

What you’ll love
More branding control with a private storefront.
Built-in tax handling saves time and effort.
Affiliate marketing helps grow sales.

Things to keep in mind
Limited storefront customization compared to self-hosted solutions.
Customer support response times can be slow.

Want to sell digital products with more branding flexibility? Try Lemon Squeezy!

5- Payhip

Payhip makes it easy, even if you have zero tech skills.

It’s an all-in-one eCommerce platform designed for creators, educators, and small businesses that want a simple, affordable way to sell online.

Unlike many platforms, Payhip includes all features on its free plan – you only pay a small transaction fee when you make a sale.

You get access to built-in affiliate programs, email marketing, discount codes, and VAT automation without upfront costs.

What makes Payhip stand out? It offers flexible product options, allowing you to sell everything from digital downloads and coaching sessions to physical goods.

You can also offer “pay what you want” pricing, allowing customers to choose how much they pay.

With instant payouts through PayPal or Stripe, you don’t have to wait days to access your earnings.

If you want a fully branded experience, Payhip lets you embed its checkout system directly into your website. Customers never have to leave your domain.

If you want an easy-to-use Gumroad alternative that doesn’t lock features behind expensive plans, Payhip is a great choice.

Pricing:

• Free plan available (5% transaction fee), Plus ($29/month, 2% fee), Pro ($99/month, no transaction fee).

Key features

• Sell multiple product types – Digital downloads, courses, coaching, memberships, and physical items all in one place.
• Built-in marketing tools – Affiliate programs, discount codes, and email marketing to boost sales.
• Instant payouts – Get paid directly via PayPal or Stripe – no delays.
• Automatic tax and VAT – Simplifies international sales by auto-calculating VAT.
• Customizable storefront – Personalize your store or embed Payhip’s checkout on your own website.

What you’ll love
No upfront costs with the free plan.
Simple and beginner-friendly platform
Supports one-time purchases, subscriptions, and memberships.

Things to keep in mind
Limited SEO and storefront customization.
Only supports PayPal and Stripe.

If you want a simple, budget-friendly platform to sell your digital products without fuss, Payhip is a great choice!

6- Podia

Podia is a simple eCommerce platform for creators, educators, and entrepreneurs.

It lets you sell digital products, courses, memberships, and coaching services quickly and easily.

Unlike Gumroad, Podia is an all in one place. It gives you a full website, built-in email marketing, and a storefront.

You don’t need extra tools for hosting courses, sending emails, or managing subscriptions.

Everything is included which makes it a great choice if you want an easy and streamlined setup.

Podia helps boost your sales with pre-sales, upsells, and an affiliate program. You can also host live webinars and coaching sessions without extra software.

Its website builder is simple and lets you create a professional store in minutes without coding.

Pricing is clear, with no hidden fees. The Shaker plan removes transaction fees, so you keep all your earnings.

Whether you’re just starting or growing your business, Podia makes selling online easy.

Pricing:

• Starts at $396/year with a 5% transaction fee. The $900/year plan removes transaction fees.

Key features

• Sell digital products and courses – Offer downloads, memberships, webinars, and coaching sessions.
• Built-in email marketing – Automate campaigns, send newsletters, and track customer engagement.
• Customizable website and storefront – Easily build and brand your store without coding.
• Affiliate marketing program – Set up a referral system to boost sales.
• Live webinars and coaching – Host interactive sessions without third-party tools.

What you’ll love
Easy to use, even for beginners.
No transaction fees on higher plans.
Includes built-in email marketing and affiliate management

Things to keep in mind
Limited customization compared to WordPress or Shopify.
No free plan, only a free trial.

Want to try this all-in-one Gumroad alternative? Start selling on Podia!

7- Sellfy

How could we wrap up our list of Gumroad alternatives without mentioning Sellfy?

If you’re a creator, artist, or entrepreneur, Sellfy makes online selling simple with an easy-to-use storefront, built-in marketing tools, and no transaction fees.

Launch your store in minutes – no coding needed. You can start selling in under 15 minutes and embed your store on your website or social media for seamless sales.

Sell anything with ease. Digital products, subscriptions, print-on-demand (POD) merchandise, or physical goods – it’s all possible with Sellfy.

We love that Sellfy includes built-in marketing tools like email marketing, discount codes, and upselling to help boost revenue.

Customization is limited, but that’s the trade-off for simplicity. If you want to focus on selling, not tech, Sellfy is a solid choice.

Pricing:

• Plans start at $264/year with no transaction fees.

Key features

• Multi-product support – Sell digital products, subscriptions, POD items, and physical goods.
• Quick setup – Launch your store in minutes.
• No transaction fees – You keep all your earnings, unlike Gumroad.
• Built-in marketing tools – Email marketing, upsells, discount codes, and cart recovery.
• Embed anywhere – Sell directly on your website, blog, or social media.

What you’ll love
Beginner-friendly, perfect for non-techy creators
Supports multiple product types, including print-on-demand and subscriptions.
No transaction fees, so you keep more of your revenue.

Things to keep in mind
Limited customization options compared to other platforms.
Annual sales caps on each plan, requiring upgrades as your business grows.

Try Sellfy to sell digital products and POD effortlessly!

CartFlows + WooCommerce – A Powerful Gumroad Alternative

Remember we mentioned CartFlows earlier?

Think of it as WooCommerce’s answer to ClickFunnels – without the expensive monthly fees.

It effortlessly replaces the standard WooCommerce checkout with one that’s designed to sell.

Let’s discuss the features that make WooCommerce and CartFlows one of the best Gumroad alternatives.

Optimized checkout for higher conversions

WooCommerce’s default checkout has way too many unnecessary fields, which isn’t great for conversion.

CartFlows helps you simplify checkout pages and boost conversions. But when you combine it with Modern Cart, you create a checkout experience that feels unstoppable. Stick around, we’ll show you how Modern Cart takes it even further.

One-click upsells and order bumps

Unlike Gumroad, where upsells aren’t as flexible, CartFlows makes upselling effortless.

You can add one-click upsells right after checkout and order bumps before purchase, increasing your revenue without extra effort.

A/B split testing to maximize sales

Not sure if a one-step or two-step checkout works better? CartFlows lets you test multiple versions of your checkout, upsell, and order bump pages so you can fine-tune your funnel for maximum sales.

Recover abandoned carts and lost revenue

Over 70% of online shoppers abandon their carts. CartFlows helps you track lost sales and automatically send follow-up emails with discounts or reminders to bring customers back.

Smart funnels and personalized offers

CartFlows allows dynamic product suggestions based on what customers are buying.

Selling an eBook? Offer a video course as an upsell. Selling a membership? Offer a discounted annual plan.

These smart funnels make it easy to increase revenue on autopilot.

Fully customizable checkout and funnels

With support for Elementor, Divi, and other page builders, you can design stunning checkout pages without coding.

Unlike WooCommerce’s rigid default checkout, CartFlows lets you create a unique and branded sales experience.

Get Started With CartFlows

Building your sales funnel with CartFlows is super simple. Add it to your website as usual and replace the boring WooCommerce checkout.

Want to see how CartFlows works? Here’s a video that explains everything:

Modern Cart – A Smoother Cart Experience for WooCommerce

If you’re serious about finding a real Gumroad alternative, your cart experience needs to feel simple, fast, and frictionless. That’s exactly what Modern Cart delivers.

Most WooCommerce carts feel clunky, outdated, and full of friction, causing customers to second-guess their purchase before they even reach checkout.

Modern Cart fixes that with a sleek, modern cart experience where customers can update products, apply coupons, and explore smart product suggestions, all without leaving the cart page or waiting for reloads.

The result is fewer abandoned carts, higher average order value, and a buying journey that feels smooth from start to finish.

Want to see Modern Cart in action? Watch the video below to experience the difference for yourself.

Conclusion

Choosing the right Gumroad alternative comes down to what works best for you.

Whether you want lower fees, more customization, or powerful sales tools, there’s a platform that fits your needs.

From SureCart’s lightweight flexibility to Sellfy’s easy setup and Podia’s all-in-one approach, you have plenty of options to sell smarter and keep more of your profits.

If you’re leaning toward WooCommerce, don’t stop there.

Pair it with CartFlows to unlock high-converting funnels, one-click upsells, and a checkout that drives sales.

Try it today and watch your conversions soar!

You have to figure out where your audience spends their time, what grabs their attention, and how to convert them into paying customers.

Trials and errors can cost you a lot of money.

What if you could skip all that guesswork? What if you could avoid the trial and error and skip to the profitable part?

That’s where funnel hacking comes in. It’s a smarter, faster way to learn from what’s already working for your competitors.

By studying successful businesses and adapting their strategies to your own, you save time, avoid costly mistakes, and get faster results.

In this guide, we’ll cover:

• What is funnel hacking?
• How to hack funnels step by step.
• The dos and don’ts of funnel hacking.

Stick with us, and you’ll be ready to create funnels that work!

What Is Funnel Hacking?

Imagine you have a cousin who always performs exceptionally well in their exams. You admire their success and wonder what their secret is.

So you start observing them – what time they study, how they take notes, and which resources they use.

You don’t copy them exactly, but you tweak their routine to fit your own style.

Before you know it, your grades improve too.

That’s how funnel hacking works.

You analyze what your competitors are doing – their website design, pricing, email campaigns, or ads – and use those insights to craft a better, more personalized strategy for yourself.

The goal isn’t to copy but to model their success while tailoring it to your audience.

It’s like borrowing your cousin’s study techniques to ace your exams, but for business.

You can skip the trial-and-error phase by learning directly from the best. You save time, cut costs, and gain a head start in building funnels that deliver results.

Ready to see how it works?

What Is a Sales Funnel and How Does It Work?

Let’s say you’ve started your dream online store selling organic beauty products.

You’ve poured your heart into curating the best natural skincare items, but there’s one problem.

It’s like you’ve set up shop in the middle of nowhere. No signs, no visitors.

Even if your products are amazing, how will people find you, let alone buy anything?

That’s where sales funnels come in.

Think of them as friendly guides leading potential customers step by step, from discovering your brand to making a purchase.

It’s called a funnel because it starts wide like a funnel – catching the attention of many – and narrows down to those who are truly ready to buy.

Here’s how it works:

1. Awareness: Catching Their Attention

This is where people first hear about your brand. Maybe they’re scrolling Instagram and see your ad showing glowing reviews of your best-selling organic face serum.

Or they stumble upon your blog explaining the benefits of chemical-free skincare.

Your goal here is simple: grab their attention.

What this could look like:

• A catchy Facebook ad offering “10 Tips for Glowing Skin Naturally” with a free guide.
• A blog post comparing chemical-laden skincare with the benefits of organic alternatives.
• A viral social media post sharing before-and-after photos from happy customers.

2. Interest: Sparking Curiosity

Now they’re intrigued. They click the ad or visit your website to explore your product range.

Maybe they follow your Instagram for skincare tips. At this point, they’re deciding if your brand is worth their time.

Your job is to keep them interested and build trust.

What this could look like:

• A behind-the-scenes video showing how your organic products are made.
• Testimonials and routines from real customers who love your products.
• A popup on your site offering 10% off the first order after joining your email list.

3. Desire: Making Them Want It

At this stage, people are seriously considering buying. They’ve compared your products with competitors and are deciding which one feels right.

Your mission? Make your product irresistible.

What this could look like:

• Featuring glowing reviews like, “My redness disappeared in two weeks!”
• A limited-time deal: “Buy 2 Organic Serums, Get 1 Free – Today Only!”
• A detailed product page highlighting how your serum’s natural ingredients work wonders for sensitive skin.

4. Action: Closing the Deal

Finally, they’re ready to buy. They add your serum to their cart and complete the checkout.

This is where you focus on making the process easy and leaving a positive impression.

Your goal? Seal the deal and build loyalty.

What this could look like:

• A smooth checkout with clear instructions and multiple payment options.
• A personalized thank you email with tips on getting the best results from the product.
• A loyalty program that rewards them for coming back: “Earn points for every purchase!”

Now you’ve seen how much effort goes into building an effective sales funnel, would you want to risk all that time and money on something that might not work?

That’s exactly why funnel hacking is such a game-changer. Let’s explore the key benefits it offers!

Sales Funnels Are Everywhere

You’ve probably seen hundreds of funnels without even realizing it. Some of them may even have been created with CartFlows!

Think about those ads you see on social media: a 50% discount on a favorite outfit or a ‘buy one, get one free’ deal on kitchen gadgets.

Those ads are designed to catch your attention and pull you into the first stage of a funnel – the awareness stage.

Take Netflix for example. With over 300 million subscribers, they’ve nailed the sales funnel game.

When you click on their ad, you land on a clean, simple page that gives you just the information you need – no distractions.

And if you have questions? They’ve got an FAQ section right below to answer anything you might wonder about, making it easy for you to decide.

It’s all designed to keep you moving forward.

And there are countless other examples – Apple TV, Samsung, and so many more.

Benefits of Funnel Hacking

Before learning how to hack a sales funnel, let’s quickly explore the benefits:

• Start making sales sooner: Proven strategies help you see results without months of trial and error.
• Save time and cut costs: Focus on what’s already working instead of wasting resources on guesswork.
• Learn what works: Study successful businesses to uncover strategies that resonate with your audience.
• Reduce risks: Avoid failed campaigns by following approaches that are already delivering results.
• Stay competitive: Keep up with industry leaders by adapting their best practices to your business.
• Find hidden opportunities: Identify gaps in competitors’ strategies and use them to stand out.

Let’s now get to the heart of the matter, learning to hack a funnel!

Funnel Hacking Step by Step

Funnel hacking can feel like a lot, but breaking it into manageable steps makes it easier.

Here’s how to get started:

Step 1: List Your Competitors

Start by identifying thriving businesses in your industry – the ones already connecting with the audience you want to reach.

Don’t limit yourself to direct competitors; consider brands offering similar products or services, whether they’re premium options or budget-friendly alternatives.

A quick Google search is a great starting point.

Type in keywords related to your product or service – like “organic moisturizer” or “best kitchen knives” – and note which companies dominate the search results.

Pay extra attention to those running ads or appearing on the first page. If they’re investing in visibility, it’s a good sign they’re doing something right.

Step 2: Study Their Strategy

Now you’ve listed your competitors, it’s time to see what makes them tick.

Start by checking out their websites, ads, and social media accounts.

Look at how they attract attention and engage their audience, especially at the top of the funnel.

One handy tool is the Facebook Ad Library. It lets you search for competitors to see if they’re running Facebook or Instagram ads.

It provides a glimpse of ad copy, visuals, and targeting strategies.

Don’t stop there – browse reviews on platforms like Yelp or TrustPilot.

Reviews are gold when it comes to understanding what customers love (or don’t) about your competitors.

Spotting their strengths and weaknesses can help you find areas to improve or gaps to fill.

By the end of this step, you’ll have a clear idea of what’s working for them and how you can adapt those strategies to your own business.

Step 3: Find Their Traffic Sources

It’s time to dig deeper to know where competitors are getting their traffic.

This will help you understand how they’re attracting visitors and which channels are working best for them.

This is where tools like Ahrefs come in handy.

It’s an all-in-one SEO tool that helps you analyze competitors, uncover keyword opportunities, perform keyword tracking, and measure overall website performance.

Here’s how to use it:

1. Copy the link of a competitor’s website.
2. Paste it into the Ahrefs search field.
3. Study the insights, including:
   • Referring domains (who’s linking to them).
   • Keywords they rank for and use in ads.
   • Their best-performing backlinks.
   • Domain and URL authority scores.

These details can show you what’s driving their success. Are they killing it with search engine traffic? Using paid ads effectively? Leveraging strong backlinks?

There are more tools

Ahrefs isn’t the only tool you can use – there are others that bring different insights to the table.

For example, SpyFu is perfect if you want to dig into your competitors’ PPC campaigns or find their top-performing keywords for ads.

And then there’s BuzzSumo, which helps you see what content is making waves on social media.

Pairing these tools with Ahrefs gives you a well-rounded view of how your competitors are driving traffic and engaging their audience.

Step 4: Go Deep Into Their Funnels

Once you’ve gathered all the basics, it’s time to analyze your competitors’ funnels in detail.

This is where you figure out how they engage with their audience and turn visitors into customers.

Start With Landing Pages

Landing pages are the gateway to any funnel.

Take a close look at:

• Design and layout: Is it simple, clear, and easy to navigate? Do the calls to action (CTAs) stand out?
• Headlines and subheadings: Are they grabbing attention and delivering the main message?
• Structure and flow: Are there clear next steps like free trials or upsells? How smooth is the process?
• Visuals: Are the images and videos adding value or just filling space?
• Trust signals: Look for testimonials, certifications, or partnerships that build credibility.
• Offers: Are they using limited time discounts, freebies, or bonuses to attract customers?

Take ZipWP AI Website Builder for example. Their landing page is pretty straightforward, yet includes most of those points above.

Sign Up for Emails

Subscribe to your competitors’ newsletters and see how they engage with their audience.

Watch out for:

• Promo codes, upsells, or special offers.
• Abandoned cart emails (try leaving items in your cart to test this).
• Personalized messaging.

Analyze how often they email, what kind of content they send, and how it fits into their overall strategy.

Buy Their Product (if possible)

If your budget allows, purchase from your competitor. This hands-on experience can give you unique insights into their funnel.

You can assess:

• Checkout process: Was it smooth? Did they use upsells or cross-sells?
• Post-purchase emails: Did they thank you, offer tips, or upsell more products?
• Product delivery: Was it well-packaged? Did it include extras like coupons or thank you notes?
• Product quality: Does it live up to the promise?

This isn’t about copying – it’s about understanding their customer journey and figuring out what you can do better.

Check Their Customer Support

Customer support is the part of the funnel that builds loyalty.

• Ask a question: Reach out to the support team and note how they respond – speed, tone, and helpfulness.
• Monitor social channels: See how they handle questions and complaints publicly.
• Test returns/refunds: If you purchased their product, try returning it to assess how they handle it.

Don’t forget to explore their FAQ pages or tutorials too. Check if they are helpful and easy to understand.

With a little work, you’ll uncover strategies, strengths, and weaknesses that can help you build a more effective funnel for your own business.

Tools To Build Your Sales Funnel

Building a successful sales funnel is much easier when you have the right tools at your disposal.

Here’re some of the best tools for WordPress and SaaS platforms to help you build your funnels.

WordPress Tools

If you’re using WordPress, these tools are must-haves for creating and optimizing your funnel:

• CartFlows: Makes building funnels simple with pre-built templates, one-click upsells, and cart abandonment recovery. It’s ideal if you want to create a professional funnel without coding.
• Spectra/Elementor: Page builders let you design stunning, responsive pages with drag and drop ease. Whether it’s a landing page or a checkout page, you can effortlessly customize it to match your brand.
• Convert Pro: Need to capture more leads? This tool helps with exit-intent popups, multi-step forms, and integrations with your email platforms to keep leads organized.
• OttoKit: Automate your workflows, like syncing leads to CRMs or triggering upsell emails, so you can focus on growing your business without being slowed down by manual tasks.

SaaS Tools

For non-WordPress setups, these SaaS tools offer powerful solutions:

• ClickFunnels: An all-in-one platform to build, track, and optimize your funnels. It’s packed with templates and upsell features to help you maximize revenue.
• Unbounce: Specializes in creating high-converting landing pages with A/B testing and optimization tools. Great if you’re focused on getting results from paid traffic.
• HubSpot: Combines lead capture forms, email marketing, and CRM tools to nurture leads and track progress through the funnel.
• Zapier: Connects your apps to automate repetitive tasks like syncing leads or sending notifications when someone makes a purchase.
• Windsor.ai: Automatically extracts data from various popular marketing, e-commerce, and CRM platforms and streams it to BI tools or data warehouses for in-depth analytics through ELT connectors.

These tools don’t just make funnel building easier – they also help you optimize every step of the customer journey.

Funnel Hacking: What’s the Winning Formula?

We discussed it earlier that funnel hacking is about learning and adapting – not copying.

It’s your chance to take what works, make it better, and tailor it to your audience.

Here’s how to do it right:

Learn, Don’t Copy

Taking direct elements like headlines, content, or images from your competitors doesn’t just harm your credibility – it makes you blend in.

Instead:

• Write headlines and content that reflect your unique voice and values.
• Use visuals and designs that are authentic to your brand.
• Innovate on what works to stand out instead of blending in.

Copying may seem quick, but originality helps you stand out.

Adapt and Innovate

The beauty of funnel hacking lies in modeling strategies, not mimicking them.

Here’s what you can do:

• Study the structure: How do they guide users through awareness, interest, and action?
• Analyze the design: Take cues from layouts or colors that work but keep your branding distinct.
• Understand the flow: Look at how they move customers seamlessly through their funnel.

Think of it as learning from their playbook, but rewriting it for your own gain.

Avoid These Funnel Hacking Pitfalls

Here are a few common mistakes to avoid:

• Blind replication: Copying isn’t learning – it’s falling behind.
• Ignoring your audience: Focus on what your audience needs, not just what competitors are doing.
• Overcomplicating your funnel: Keep it clean and simple – less is more.

Find Your Secret Sauce

The real magic comes from adding your own creativity and focusing on solving problems for your audience.

With continuous refinement and thoughtful inspiration, you’ll create a funnel that drives results and feels 100% yours.

Conclusion

Funnel hacking isn’t just a strategy – it’s a smart way to grow your business faster by learning from what already works.

By studying the successes (and missteps) of your competitors, you gain a head start in crafting sales funnels that aren’t just effective – they’re tailored to your audience and built for results.

Remember, it’s not about copying; it’s about adapting and innovating.

To bring your ideas to life, tools like CartFlows and ClickFunnels make all the difference.

CartFlows is perfect for WordPress users, offering pre-built templates, seamless setups, and powerful conversion features.

If you’re looking for an all-in-one SaaS solution, ClickFunnels simplifies funnel design, optimization, and tracking so you can focus on growing your business.

Whether you’re just starting or refining your strategy, you have everything you need to create a funnel that truly works.

What type of funnel are you planning to build? Share your thoughts in the comments below!

ClickFunnels has become a go-to tool for building sales funnels, but it’s not without its challenges.

High costs, lack of control, and limited customization options leave many businesses searching for better ClickFunnels alternatives.

Here’s the truth: You don’t have to settle for a one-size-fits-all platform.

Whether you’re an entrepreneur, an eCommerce business owner, or a WordPress enthusiast, there are tools out there that give you more bang for your buck.

In this post, we’ll explore the 6 best ClickFunnels alternatives, including CartFlows leading the way as the most powerful and flexible option for WordPress users.

Ready to find the perfect solution for your business?

Let’s dive in!

1. CartFlows – The Superior Alternative to ClickFunnels

Looking for a funnel builder that gives you more flexibility and value than ClickFunnels?

CartFlows is the ultimate solution for anyone who loves WordPress.

While ClickFunnels is an all-in-one platform, it can feel restrictive—especially with its high costs and lack of customization.

CartFlows flips the script by working seamlessly with WordPress and WooCommerce, offering unmatched flexibility, affordability, and features.

Even better? CartFlows offers a Free Plan! You can get started without any upfront investment and still access essential funnel-building features.

Let’s break down why CartFlows is a better choice:

Key Features That Make CartFlows Stand Out

WordPress Integration

• CartFlows is built to work directly with WordPress, the world’s most popular website platform.
• This means you can use your favorite tools, themes, and plugins without restrictions.
• ClickFunnels, on the other hand, locks you into its system, limiting your ability to grow and customize.

One-Click Upsells

• Boost your revenue by offering additional products after the initial purchase.
• With CartFlows, adding upsells is effortless and integrates smoothly with WooCommerce.
• ClickFunnels offers upsells too, but it requires a more expensive plan and is less flexible for eCommerce stores.

Order Bumps

• Add small, complementary offers directly on the checkout page to increase average order value.
• CartFlows makes it simple to add order bumps without extra coding or complications.

A/B Split Testing

• Not sure which version of your funnel works best?
• With CartFlows, you can run A/B tests to compare different versions of your funnels and optimize for conversions.

High-Converting Templates

• CartFlows offers a library of professionally designed templates for every stage of your funnel—landing pages, checkout pages, and thank-you pages.
• Customize these templates easily with page builders like Elementor or Divi to match your brand.
• ClickFunnels templates are useful but limited in customization without extra coding.

Modern Checkout Design

• Say goodbye to outdated checkout pages!
• CartFlows provides sleek, high-converting checkout layouts designed to reduce cart abandonment.

Even better? 

When you combine CartFlows with Modern Cart, you unlock a frictionless, supercharged cart experience.

Modern Cart replaces the default WooCommerce cart with a faster, smarter, and mobile-optimized cart that keeps your customers moving smoothly to checkout.

No refreshing pages. No frustrating edits. Just a seamless flow that reduces abandonment and boosts sales.

Dynamic Offers

• Create personalized offers based on user behavior or purchase history.
• This helps you increase conversions by showing the right offers at the right time.

Lead Generation Tools

• CartFlows isn’t just about selling; it’s also great for collecting leads.
• Build lead generation funnels to capture emails and grow your audience effortlessly.

Advanced Insights

• Track how your funnels perform with detailed analytics.
• CartFlows gives you clear insights into what’s working and what needs improvement.

Why CartFlows Stands Out

• Affordability: CartFlows starts at just $69/year, while ClickFunnels’ pricing begins at $97/month—saving you over $1,000 annually!
• Flexibility: You’re not tied to a single system. CartFlows works on WordPress, giving you control over your website, data, and hosting.
• Ease of Use: Its drag-and-drop design tools make funnel building simple, even for beginners.
• Perfect for eCommerce: With WooCommerce integration, CartFlows is ideal for online stores, offering advanced checkout options and payment gateways.
• Try Before You Buy: CartFlows’ Free Plan lets you explore its core features, so you can decide if it’s the right fit for your needs before upgrading.

2. FunnelKit

FunnelKit is another excellent ClickFunnels alternative, especially if you’re already using WooCommerce for your online store.

It’s designed to help you create advanced sales funnels, automate marketing, and boost conversions—all without leaving WordPress.

Here’s why FunnelKit stands out:

Top Features of FunnelKit

• Drag-and-Drop Funnel Builder
• Marketing Automation
• Order Bumps and One-Click Upsells
• Smart Checkout Pages
• Dynamic Funnels
• Advanced Analytics

How FunnelKit Stands Out

• WooCommerce Integration: Perfect for eCommerce users who rely on WordPress.
• Built-In Marketing Tools: Includes a CRM and automation, eliminating the need for third-party software.
• Affordability: Plans start at $69/year, significantly cheaper than ClickFunnels’ $97/month starting price.
• Flexibility: Full control over your website and funnels, unlike ClickFunnels’ closed ecosystem.

3. SamCart

SamCart is another excellent alternative to ClickFunnels, designed primarily to help businesses optimize their checkout experience. It’s ideal for selling digital products, services, or memberships, offering tools that focus on increasing conversions and order value.

Key Features of SamCart

• Customizable Checkout Pages
• One-Click Upsells and Order Bumps
• Subscription Management
• A/B Testing
• Built-In Payment Integrations

How SamCart Stands Out

• Focus on Simplicity: Unlike ClickFunnels, which tries to do everything, SamCart specializes in checkout optimization.
• Subscription-Friendly: It’s a great option for businesses with recurring revenue models.
• Ease of Use: Its intuitive interface ensures you can start building your funnels quickly without a steep learning curve.

4. OptimizePress

OptimizePress is a powerful alternative to ClickFunnels, offering a suite of tools to help you build high-converting pages and funnels within your WordPress site.

It’s particularly popular among solopreneurs, bloggers, and small businesses who prefer an affordable yet feature-rich solution.

Key Features of OptimizePress

• Landing Page and Funnel Builder
• Membership Site Integration
• Optimized Checkout Pages
• Email Marketing Integration
• A/B Testing
• Affordable Pricing

How OptimizePress Stands Out

• Cost: OptimizePress offers a one-time pricing model, starting at $129/year, while ClickFunnels charges $97/month or more.
• WordPress-Friendly: OptimizePress is fully integrated with WordPress, allowing for greater customization and control over your site.
• Customizable Templates: With 400+ templates, OptimizePress provides more variety than ClickFunnels’ limited options.

5. SeedProd

SeedProd is a powerful ClickFunnels alternative designed to simplify funnel building for WordPress users.

Known for its easy-to-use drag-and-drop page builder, SeedProd lets you create stunning landing pages, sales funnels, and opt-in forms without writing a single line of code.

Key Features of SeedProd

• Drag-and-Drop Page Builder
• Ready-Made Funnel Templates
• Seamless WordPress Integration
• Built-In Email Integration
• Conversion Optimization Features
• Coming Soon and Maintenance Mode

How SeedProd Compares to ClickFunnels

• Ease of Use: SeedProd is beginner-friendly, while ClickFunnels can feel overwhelming for new users.
• Affordability: SeedProd starts at just $39/year, compared to ClickFunnels’ $97/month, making it a budget-friendly choice.
• Focus on WordPress: SeedProd is ideal for WordPress users, while ClickFunnels is a standalone platform.
• Simplified Funnels: SeedProd is perfect for basic funnels, but lacks the advanced eCommerce features offered by CartFlows or WooFunnels.

6. ThriveCart

ThriveCart is a robust ClickFunnels alternative designed to optimize your checkout process and maximize revenue.

Known for its advanced features, ThriveCart combines high-converting checkout pages, one-click upsells, and affiliate management tools into a single, user-friendly platform.

Key Features of ThriveCart

• Optimized Checkout Pages
• One-Click Upsells and Downsells
• Affiliate Management
• Subscription and Payment Plans
• A/B Testing
• Integrations with Popular Tools
• One-Time Pricing

How ThriveCart Compares to ClickFunnels

• Checkout Focus: ThriveCart specializes in checkout optimization, while ClickFunnels tries to cover all aspects of funnel building.
• Affiliate Tools: ThriveCart includes advanced affiliate management, which ClickFunnels lacks.
• Cost: ThriveCart’s lifetime pricing (starting from $495) is a significant advantage over ClickFunnels’ high monthly fees.
• Flexibility: ThriveCart integrates with a wide range of tools, offering greater versatility than ClickFunnels’ closed ecosystem.

Choosing the Right ClickFunnels Alternative for Your Needs

With so many great ClickFunnels alternatives, how do you pick the best one?

The choice ultimately depends on your business goals, budget, and technical preferences. Here’s a quick recap to help you decide:

• CartFlows: Perfect for WordPress users who want a feature-rich funnel builder with advanced eCommerce capabilities.
• FunnelKits: Ideal for WooCommerce users seeking powerful automation and dynamic funnels.
• SamCart: Best for checkout optimization and selling digital products or services.
• OptimizePress: A budget-friendly option for WordPress users focused on landing pages and basic funnels.
• SeedProd: Great for beginners looking for simple, affordable funnel-building within WordPress.
• ThriveCart: A top choice for businesses that prioritize checkout optimization and affiliate marketing.

Final Thoughts

While ClickFunnels is a popular tool, it’s not the only option—and often not the best fit for every business.

Now it’s your turn: Which alternative resonates with your business goals?

It’s not always easy to find new, innovative ways to drive sales and keep customers happy and engaged. However, there’s one thing that can significantly help businesses with that — screen recording.

There are many ways of using screen capture videos: creating educational content, launching stunning product demos, improving your customer support service, and more. In other words, screen recording opens a lot of doors for e-commerce businesses.

And today we’d like to dive deeper into video recording for e-commerce, discuss the benefits it provides, and talk about content types that brands can create using screen capture.

Screen Record for Boosting E-Commerce Sales and Customer Engagement

Let’s take a look at some ways screen recording can help e-commerce businesses.

Enhancing Product Demonstrations

One of the biggest challenges for e-commerce businesses is replicating the in-store shopping experience. Shoppers want to see how a product looks and works before making a purchase. And screen recording can help brands create product demonstrations that show and explain the most important aspects and features of the product.

For example, if you’re a software developer, you may use a screen recorder to walk potential customers though your app or program. This will help the viewers understand its tools and features better and make a conscious decision on whether they want to purchase the product or not. And if you offer digital services, a guided tutorial will work well for highlighting key benefits, which will increase the likelihood of conversion.

In other words, the audience need to understand the product to buy it, and screen recording will help you achieve this result.

Simplifying Customer Support and Troubleshooting

Good customer support is a must for any e-commerce business. Although traditional text-based responses and FAQ sections might work well, screen-recorded tutorials often work better.

There are two main ways to handle this: tutorials that address most common issues can be pre-recorded, and other tutorials can be created by support agents when an issue arises.

For instance, if customers frequently struggle with setting up an account, a screen capture video can help them with the process. Not only does this reduce support inquiries, but it also enhances the overall customer experience by offering immediate, clear solutions.

Creating Engaging Social Media Content

Social media content is important for any type of business, and e-commerce is no exception. Here’s where screen recording might help. As a content creator, you can use its features to create behind-the-scenes content, tutorial videos, and product showcases for platforms like Instagram, TikTok, and YouTube.

Short, informative videos demonstrating how to use a product or highlighting a special feature can generate significant engagement. Consumers are more likely to trust and share video content that provides real value rather than traditional ads.

Boosting Conversion Rates with Video Testimonials

Social proof is a powerful sales driver. Instead of relying on written reviews alone, e-commerce businesses can use screen capture videos to showcase real customers using their products. Video testimonials build authenticity and trust, as potential buyers see genuine reactions and experiences.

For instance, an online beauty retailer could feature user-generated screen recordings of customers demonstrating how a skincare product works. This type of content humanizes the brand and influences purchasing decisions by showcasing real-world results.

Demonstrating Software and Digital Products

For businesses selling SaaS products or digital tools, video recording for e-commerce is essential. Unlike physical products, digital services can be harder to explain through images or text.

Learning how to screen record on Mac or Windows allows software companies to create guided walkthroughs, onboarding videos, and feature breakdowns that simplify complex concepts for potential buyers.

An effective tutorial or demo video can mean the difference between a customer deciding to purchase or abandoning the website in confusion.

Increasing Engagement Through Interactive Content

Interactive video content keeps potential customers engaged longer. Screen capture videos can be used in live Q&A sessions, product launches, or interactive tutorials where users can click through different options to learn more about a product.

For example, an e-commerce fashion brand can create an interactive look book video where viewers click on outfits they like to see more details or purchase instantly. This improves engagement and drives impulse purchases.

Enhancing SEO and Website Performance

Google favors websites with engaging video content. By embedding screen capture videos on product pages, blogs, and landing pages, businesses can improve dwell time and reduce bounce rates — two critical factors for SEO success.

Additionally, video content is more likely to appear in search results, providing an organic traffic boost. When customers spend more time watching relevant product demos or tutorials, they’re more likely to make a purchase.

E-Commerce Video Types

Now that we’ve covered how screen recording enhances sales and engagement, let’s look at the best types of videos to create for an e-commerce business:

Product Demo Videos

• Walk customers through product features.
• Explain how to use the product with clear visuals.
• Showcase benefits in real-world applications.

Tutorial & How-To Videos

• Provide step-by-step guides for software, apps, or digital products.
• Answer common customer questions in an engaging format.

Explainer Videos

• Simplify complex services or subscription models.
• Use screen recording to demonstrate how your service works.

User Testimonials & Reviews

• Show real customers using your products.
• Highlight success stories and customer satisfaction.

Personalized Customer Support Videos

• Address specific customer concerns with pre-recorded troubleshooting guides.
• Reduce the need for long email exchanges or support calls.

Live Screen Recording Sessions

• Host live product walkthroughs or interactive Q&A sessions.
• Allow potential buyers to see the product in action in real time.

The Bottom Line

Incorporating screen recording into your e-commerce strategy is a good way to increase customer engagement, build trust, and boost sales. It provides opportunities for producing creative product demonstrations, troubleshooting guides, video testimonials, and more. But most importantly, screen recording make the shopping experience seamless and more immersive.

Although investing is video recording for e-commerce is not a must for businesses, brands that do it have a distinct advantage. That’s why learning the basics of screen recording is a great idea to create better content and set your e-commerce store apart from the rest.