Protein Supplement Funnel Template

About this funnel

This supplement sales funnel template runs four steps: a long form sales page, a checkout, a post purchase upsell, and a thank you page. The pages ship handed over ready and linked, so you drop in your own product, copy and prices instead of designing screens. Every step is shaped around one hero product with margin worth protecting.

Who it’s for

• Supplement brands pushing a single flagship SKU
• Gyms and trainers selling their own labeled protein
• Store owners with traffic but no post-purchase offer

Six stat tiles carry protein per serving, calories, fat percentage, source, vegetarian status, and customer count. Three athlete reviews name an occupation beside each photo.

The price sits inside the order button, and an urgency block runs near the bottom of the page.

Those tiles read as a spec sheet rather than a pitch, which is what a label reader wants. Naming occupations makes each piece of proof match the buyer being addressed.

Holding the price inside the button keeps the ask visible at every scroll depth. A supplement landing page that leads with adjectives loses this reader early.

The sales page does the convincing, so a cold visitor learns the dose before meeting a form. Checkout is where an order bump earns its keep: a scoop add on sits beside the fields and costs one checkbox.

The upsell fires the moment the order goes through, which is where a second tub or a subscription belongs: a buyer who just committed adds it in one tap. The thank you page then holds shipping notes or a code for the next order.

Swap the product shots, reviewer photos and claim lines for wording your compliance review approves. Bringing in a block, removing one or restyling it is close to one click.