Smart Rule Engine
Stop Sending the Same Recovery Email to Every Customer
Dynamic Email Rules let you target abandoned cart recovery emails by cart value, product, category, and country - so every customer gets the message most likely to bring them back.
From Idea to Recovery, Live in 4 Simple Steps
No code, no third-party tools. Set up conditional recovery emails right inside WordPress.
Open Your Template
Go to Cart Abandonment Recovery and create or edit a follow-up email template.
Enable Dynamic Conditions
Toggle on the Dynamic Conditions switch. The visual rule builder appears instantly.
Build Your Rules
Pick conditions, set operators, enter values. Combine with AND/OR logic for precise targeting.
Save & Recover
Save your template. The rule engine evaluates every condition at send time automatically.
Features Built to Recover More Revenue
Every condition you need to match the right email to the right abandoned cart, with no guesswork.
Different Cart Value, Different Email
Set a cart-total threshold and create separate templates for different price tiers. A customer who left $300 worth of products deserves a more compelling offer than someone who abandoned a $15 item. Match the incentive to the value at stake.
Craft Emails Around What's in the Cart
Target by specific product or product category. Mention the exact item they left behind, or run a category-wide campaign for your best-selling line. An email about "your Bluetooth headphones" converts better than "your items."
Match the Message to the Market
Use billing country as a condition to send region-specific offers. Promote free shipping for US customers, local payment methods for European buyers, or currency-specific messaging — all from one recovery workflow.
Five Conditions, Unlimited Combinations
Each condition supports numeric, text, and list operators. Combine them with AND/OR logic to build rules as simple or complex as your campaigns need.
💰 Cart Total
📦 Product
🏷️ Product Category
📍 Billing Country
🛒 Number of Cart Items
Rules Your Store Can Use Today
Real-world configurations that take minutes to set up and start working right away.
VIP Recovery for High-Value Carts
Cart total greater than $200 triggers a premium email with a personal discount code and free express shipping.
US-Only Free Shipping Offer
Billing country equals "US" activates a recovery email promoting free 2-day shipping — only for US addresses.
Seasonal Category Push
Category equals "Winter Wear" AND cart total greater than $75 sends a seasonal campaign with a holiday discount.
Electronics-Only Campaign
Product category equals "Electronics" sends an email highlighting warranty info and a time-limited bundle deal.
Multi-Item Cart Nudge
Number of items greater than 3 sends a "Your items are selling fast" urgency email with social proof.
Developer-Extended Custom Rules
Use the wcar_get_cart_value_for_condition filter to add any custom condition your store needs.
Common Questions
Do you have any questions? See the list for our most frequently asked questions. If your questions is not listed here, then please contact us.
Yes. Dynamic Email Rules are available in Cart Abandonment Recovery Pro. The free version supports standard follow-up emails, but conditional targeting requires Pro.
The email is not sent. It gets marked as “rule-blocked” in the email history so you can review and adjust your conditions.
Yes. Add as many rule groups as you need. Groups are connected with OR logic, so the email sends if any group’s conditions are fully met.
Absolutely. Rules can be updated at any time from the template editor. Changes take effect immediately for future sends.
Yes. Developers can extend the rule engine using the wcar_get_cart_value_for_condition filter to add conditions specific to your store.
Use test emails from the template editor, check the email history for “rule-blocked” status entries, or create a simple test rule with known cart data to verify behavior.