The new analytics implementation is now built into CartFlows by default and replaces the older tracking method. Designed for accuracy and performance, this updated approach uses a lightweight combination of API-based tracking and JavaScript to ensure your funnel data is processed efficiently across all steps.

What’s New with Flow Analytics?

• Improved tracking accuracy: No more reliance on unstable cookie behavior—analytics now work more reliably across funnels.
  
• Optimized performance: Faster page transitions and better funnel step tracking, even on high-traffic websites.
  
• Efficient cookie usage: The new system handles cookies in a smarter way to reduce conflicts with caching tools and server settings.
  
• Simplified setup: No toggles or settings to enable—this feature is already active in your CartFlows installation.
  

How It Works

The new flow tracking uses two types of cookies to monitor visitor activity:

• wcf-visited-flow-<flow_id>
  
• wcf-step-visited-<flow_id>
  

These cookies are lightweight and used only for tracking how users navigate through your funnels.

Frequently Asked Questions

Q. Will optimization plugins (like those combining JS/CSS) interfere with analytics tracking?
→ Generally, no. The new implementation is built to avoid conflicts, but in rare cases of incompatibility, feel free to reach out to our support team.

Q. Could cache plugins affect the tracking process?
→ Possibly. Since caching behavior varies by plugin, we recommend excluding CartFlows analytics cookies from being cached to maintain tracking accuracy.

Q. How can I exclude the cookies from caching?
→ Most server providers and caching tools allow cookie exclusions. Exclude cookies by name or use regex with these patterns:
wcf-visited-flow- and wcf-step-visited-.

Q. The cookies aren’t being registered. What should I do?
→ Some servers require a custom prefix for cookies to work properly. In such cases, add this line to your wp-config.php file, just above the “That’s all, stop editing!” line:

define( 'CARTFLOWS_COOKIE_PREFIX', 'prefix_provided_by_server_provider' );

Contact your hosting provider to confirm if a prefix is needed.

No action is required on your end—just keep building funnels and enjoy faster, more reliable analytics tracking with CartFlows!

Pre-requisites –

There are few Pre-requisites like –

• You need to create a Google Analytics Account. Haven’t Setup yet? – follow the steps here
• Next, you need to get the Google Analytics ID, follow the steps here
• Copy the Google Analytics ID, you will need to paste it in the CartFlows Settings

Steps to Add Google Analytics ID in the CartFlows Settings –

Step 1: From your WordPress dashboard, go to CartFlows > Settings > Integrations

Step 2: Scroll down to the Google Analytics Settings and enable the option – Enable Google Analytics Tracking

Let’s see how we can enable this feature. Navigate to WordPress Dashboard > CartFlows > Settings > Integrations > Google Analytics Pixel section.

Enabling the above option adds the Google Analytics code on the CartFlows Steps.

And the next toggle option will enable the Google Analytics Tracking Code on the whole website.

Step 3: Now, you will see a field to insert the Tracking ID in the Google Analytics ID field. If you do not have the Tracking ID you can get it from here.

Step 4: After inserting the ID, you will see a list of Events which CartFlows provides, they are –

• Begin Checkout
• Add To Cart
• Add Payment Info
• Purchase
• Optin Lead

If you are facing any issues, you can refer to our Troubleshooting article of Google Analytics!

Frequently Answered Questions

Q. CartFlows compatible with GA4?

=> Yes. CartFlows is compatible with GA4.

To retrieve the measurement ID, please follow these steps and add the measurement ID in the Google Analytics ID field.

1. Go to the Admin Panel in Google Analytics 4.
2. Select the property for which you need the measurement ID.
3. Click on “Data Stream”.
4. On the next screen, click on the name of the Data Stream.
5. In the top right corner of the subsequent screen, you will find the measurement ID, which starts with ‘G-

Or if you have enabled Google Analytics Tracking from the CartFlows settings, and still unable to find or track any Analytics data?

There could be primarily one reason –

Errors in the Browser’s Console

For the Google Analytics to function or Track properly on your pages you need not have any JavaScript errors.

Or else –

Invalid Tracking ID

Apart, from that, you need to make sure the Google Analytics code is valid and working correctly.

If you are still facing issues, Google Chrome Browser provides a tool to verify your Tracking ID. If you are still facing issues with the same, you can reach out to our support.