The new analytics implementation is now built into CartFlows by default and replaces the older tracking method. Designed for accuracy and performance, this updated approach uses a lightweight combination of API-based tracking and JavaScript to ensure your funnel data is processed efficiently across all steps.

What’s New with Flow Analytics?

• Improved tracking accuracy: No more reliance on unstable cookie behavior—analytics now work more reliably across funnels.
  
• Optimized performance: Faster page transitions and better funnel step tracking, even on high-traffic websites.
  
• Efficient cookie usage: The new system handles cookies in a smarter way to reduce conflicts with caching tools and server settings.
  
• Simplified setup: No toggles or settings to enable—this feature is already active in your CartFlows installation.
  

How It Works

The new flow tracking uses two types of cookies to monitor visitor activity:

• wcf-visited-flow-<flow_id>
  
• wcf-step-visited-<flow_id>
  

These cookies are lightweight and used only for tracking how users navigate through your funnels.

Frequently Asked Questions

Q. Will optimization plugins (like those combining JS/CSS) interfere with analytics tracking?
→ Generally, no. The new implementation is built to avoid conflicts, but in rare cases of incompatibility, feel free to reach out to our support team.

Q. Could cache plugins affect the tracking process?
→ Possibly. Since caching behavior varies by plugin, we recommend excluding CartFlows analytics cookies from being cached to maintain tracking accuracy.

Q. How can I exclude the cookies from caching?
→ Most server providers and caching tools allow cookie exclusions. Exclude cookies by name or use regex with these patterns:
wcf-visited-flow- and wcf-step-visited-.

Q. The cookies aren’t being registered. What should I do?
→ Some servers require a custom prefix for cookies to work properly. In such cases, add this line to your wp-config.php file, just above the “That’s all, stop editing!” line:

define( 'CARTFLOWS_COOKIE_PREFIX', 'prefix_provided_by_server_provider' );

Contact your hosting provider to confirm if a prefix is needed.

No action is required on your end—just keep building funnels and enjoy faster, more reliable analytics tracking with CartFlows!

This documentation shows how to enable Google Analytics tracking in CartFlows and where to enter your measurement ID.

Before You Begin

Make sure you have:

• A Google Analytics account (Universal or GA4)
• Your Tracking ID (for Universal Analytics) or Measurement ID (for GA4)

If you haven’t set it up yet, refer to these official guides:

• How to set up the Analytics Google tag (Legacy)
• How to set up Google Analytics 4 (GA4)

Enable Google Analytics in CartFlows

1. From your WordPress dashboard, go to CartFlows > Settings > Integrations.
2. Click the Google Analytics Pixel tab.
3. Enable the toggle for Enable for CartFlows Pages.

4. Enter your Tracking ID (Universal) or Measurement ID (GA4) in the Enter Google Analytics ID field.

5. To track CartFlows events across the entire website, enable the second toggle: Enable for the whole site.

Once set up, CartFlows will start sending tracking events to Google Analytics.

Events Tracked by CartFlows

The following are the available events:

• Begin Checkout
• Add to Cart
• Add Payment Info
• Purchase
• Opt-in Lead

Is CartFlows Compatible with GA4?

Yes. CartFlows is fully compatible with Google Analytics 4 (GA4).

To get your GA4 Measurement ID:

1. Go to the Admin Panel in your GA4 property.
2. Pick the Analytic Account.
3. Select your Property.
4. You will see your Measurement ID, which begins with G-.

Enter this ID in the Enter Google Analytics ID field in CartFlows settings.

Troubleshooting

If tracking is not working, check that your Measurement ID is correct and that the toggle is enabled.

Refer to this article for more help: How to Troubleshoot Google Analytics Tracking in CartFlows

This documentation shows how to check your settings and ensure tracking is enabled.

Step 1: Check if Tracking Is Enabled

1. Go to CartFlows > Settings > Integrations.
2. Click the Google Analytics Pixel tab.
3. Make sure the toggle for Enable for CartFlows Pages is turned on.

Step 2: Confirm the Analytics ID

1. In the same tab, check the Enter Google Analytics ID field.
2. Make sure the ID is entered correctly:
   • Universal Analytics IDs start with UA-
   • GA4 Measurement IDs start with G-

If this field is blank or incorrect, tracking will not work.

Step 3: Test Tracking on the Frontend

1. Using the Chrome browser, open your site in Incognito mode.
2. Use the Tag Assistant browser extension to confirm that tracking events are firing on CartFlows pages.

Note: Make sure your CartFlows funnel is set to live, or you’re logged in with Test Mode enabled if you’re checking a non-live funnel.